Get a Leg Up in 2019

A new year is a good time for a new perspective, particularly if you’re taking a closer look at your home care marketing strategy. For years, we’ve stressed that content is the core of all successful marketing, and that refrain will only get louder in 2019. If you want to heat up your marketing efforts for your home care agency this year, start creating content that sparks interest with your target consumers and referrers.

What Is Content Marketing & Why Should I Care?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience. The ultimate goal of content marketing should be to drive current and potential customers and referrers to take an action – call to inquire about your services, schedule an in-home assessment, share your information with others who might benefit from contacting you, etc. Read on to learn more about content marketing and why it’s a must have for you.

David vs. Goliath: Independent Agencies Can Compete

David vs. Goliath Webinar

In today’s fast paced home care industry, large home care franchises seem to be everywhere, making it seemingly impossible for smaller, independent agencies to stay in the game. However, with the right marketing strategy and marketing partners, independent agencies are able to compete and thrive.

View our past webinar, David vs. Goliath: Independent Home Care Agencies Can Compete, to learn more.

corecubed on the Road and Online

Find out where you can learn from our team of home care marketing experts!


February 1 – 12:00 p.m. EST
Online Webcast with HCAF
Top Tech Tips to Make Your Agency Irresistible
Join corecubed and HCAF on this webcast to learn the most important things to do to make your agency irresistible to potential clients and referral sources.


February 19 – Warrior Customer Service Skills Workshop
Naperville, IL
Surviving and Thriving on the Front Line in Home Care

February 20 – Warrior Customer Service Skills Workshop
Peoria, IL
Surviving and Thriving on the Front Line in Home Care


Visit our recorded webcasts page for access to the home care industry’s most comprehensive home care marketing, operations, and sales webinar library!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Industry sales veteran, Shelle Womble, uses her broad range of home care sales and operations experience to train you to overcome a variety of sales obstacles. Our classes also provide actionable lessons and tools that can be used immediately.

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