January 2018 Newsletter

There’s a reason people make resolutions; a new year is a clean slate, a fresh opportunity to make the improvements necessary to reach your goals. For home care businesses, a new year is the perfect chance to improve your services, recruit better caregivers, and most of all, increase home care sales.

In our ever-evolving and fiercely competitive industry, growing home care sales can seem like an uphill battle, but with planning and purpose, your agency can thrive this year and in those to come. As you evaluate your home care business during the early months of 2018, make sure you’re doing so with intention and an eye toward increasing sales. Our home care sales and operations consultant, Shelle Womble, foresees the following as the top five ways to increase home care sales in 2018.

Participate in the 2018 Home Care Benchmarking Study!

Every year, Home Care Pulse performs the largest annual study on the private duty home care industry, and publishes the results as the annual Home Care Benchmarking Study. This invaluable resource provides insights, data, and trends on recruitment, retention, marketing, sales, finance, operations, and more.

It is our hope that you’ll take this year’s online survey and take advantage of the great rewards for participating. This year the survey will include questions beyond just your business, but also regarding issues and concerns you feel need to be addressed in the industry. Those who complete the survey will receive huge discounts on their pre-order of the 2018 Home Care Benchmarking Study.

Are You Losing the Sale on the Very First Call?

Did you know that many home care sales are lost on the very first phone call to an agency because intake staff have not been properly trained or need a refresher? Would you spend $249 to have your intake staff take a 2-hour, online home care inquiry management class that could improve your agency’s inquiry to start of care conversion rates?

Join our award-winning home care sales coach, Shelle Womble, for our 2-hour, fully virtual Inquiry Management training course on Tuesday, January 23, 2018 and learn how to improve your home care sales through better inquiry management.

At corecubed, we love helping you learn how to market and sell your home care services better. Here are all the places you can get firsthand access to our best marketing and sales wisdom in the first quarter of 2018. We hope you’ll join us!

• January 17: HCAF’s 4^th Annual Home Care Warm Up Winter Conference
  
  
• January 18: Free Webcast: Top Tools to Motivate Your Home Care Sales Team to Success
• February 13: Free Webcast: Introduce Marketing to Your Recruitment Efforts and Watch the Love Grow!
• March 14: Illinois Home Care & Hospice Council’s Annual Conference & Expo
• April 25: Michigan Home Care & Hospice Association Annual Conference

corecubed   |    800.370.6580 x1    |    info@corecubed.com