It’s not the presidential election or the Kardashians. No, it’s not even the summer Olympics. If you want to know what most people are looking for online at any given time, health information is the single most searched topic. And, with record numbers of aging baby boomers retiring and an increasing number of older adults living with multiple chronic illnesses, it makes perfect sense.

Consider the typical home care decision maker: let’s call her Jane. Jane is a middle-aged wife and mother with a full time job and an elderly mother. When Jane notices changes in Mom’s behavior – asking questions over and over, withdrawing from friends and family, confusion – where does Jane go first to research what might be going on and who can help? The Internet, of course.

In fact, 80 percent of consumers go online for health info, and 66 percent of American web users look online for information about a specific disease or medical problem. Still, when many in-home care business owners plan their marketing, SEO strategy often gets left by the wayside. Need further convincing?

Click here to learn why your agency should be investing in a home care SEO strategy.

Lots of Great Content in HCAOA’s Value of Home Care Report


Email is one of the top online activities today, second only after Googling health information! In fact, in 2015 there were 2.6 billion email users, and that number is predicted to climb to over 2.9 billion by 2019. Are you harnessing the power of email marketing for your in-home care business? Find out why emails are a must-have for home care marketing in this recent blog post.

Will We See You at the HCAOA Leadership Conference Next Month?


corecubed’s fearless leader, Merrily Orsini, will present again this year, and you won’t want to miss it! Join Merrily as she presents “The Why Factor: How to Stand Out in the Home Care Market” at the 2016 HCAOA Leadership Conference in Anaheim, CA! Learn more about this year’s conference and how to register here.

Need a marketing partner who can help your home care agency? Contact us here for a quote, or call us at 800.370.6580 x1. You can also drop us an email at

Visit to read more about our team and our services, products, and thoughts.

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