It’s not the presidential election or the Kardashians. No, it’s not even the summer Olympics. If you want to know what most people are looking for online at any given time, health information is the single most searched topic. And, with record numbers of aging baby boomers retiring and an increasing number of older adults living with multiple chronic illnesses, it makes perfect sense.
Consider the typical home care decision maker: let’s call her Jane. Jane is a middle-aged wife and mother with a full time job and an elderly mother. When Jane notices changes in Mom’s behavior – asking questions over and over, withdrawing from friends and family, confusion – where does Jane go first to research what might be going on and who can help? The Internet, of course.
In fact, 80 percent of consumers go online for health info, and 66 percent of American web users look online for information about a specific disease or medical problem. Still, when many in-home care business owners plan their marketing, SEO strategy often gets left by the wayside. Need further convincing?
Click here to learn why your agency should be investing in a home care SEO strategy.