There’s really no way around it; quality marketing takes time. Regular content creation has become an increasingly vital part of online marketing, and with social media, your agency’s website, eNewsletters, direct mail and print advertising, how can anyone find enough time to do everything? Sadly, shortcutting your marketing efforts or just doing the bare minimum will eventually come back to bite you in the form of low search engine rankings and minimal recognition from potential clients. However, there are a few steps you can take to simplify and streamline some aspects of your marketing.
If you enjoyed our life hacks for caregivers post last week, then prepare for some life hacks for home care marketing, including:
- Organize your social media: Most clients I talk to about using social media say they feel completely overwhelmed by the sheer number of social networking sites, let alone having to maintain a presence on all of them. The good thing is, you don’t have to be on all of them to have an effective social media reach. We do, however, highly recommend companies have a presence on the big 5 – Facebook, Twitter, LinkedIn, Google+ and Pinterest. Using a social media management dashboard, like Hootsuite, can help you save time by allowing you to schedule posts to multiple accounts at once. Have a few links and posts you want to share throughout the week? Schedule them in Hootsuite now and you’re done!
- Get content inspiration from other industry professionals: Creating regular content can leave you feeling tapped out after a while, but you’re not alone. Tons of aging care industry professionals are blogging and using social media today, and their posts can help you find the inspiration you need to keep writing and creating. Check out our blog post, Top 7 Home Care Blogs Every Agency Should Follow, for a list of the top industry blogs we recommend.
- Partner with a proven home care marketing professional: Home care is already an extremely busy business, and your focus should be on providing quality care to your clients. However, to remain profitable, you have to market. Partnering with corecubed‘s MOST home care marketing program is the best way get targeted, results-driven marketing materials and content for your agency each month, allowing you more time to focus on your business. Watch this video to find out more about how MOST works for you, or contact corecubed to learn more about our aging care marketing services.
When you can find good ones, life hacks are always helpful, and with marketing, there are a few that can help save time here and there. However, quality marketing that gets results can’t be “hacked.” That’s where corecubed can help. Contact us and find out how we can be your best home care marketing life hack!