At Rosemark, we’ve spent over three decades working with home care agencies across the country. One thing has become crystal clear: aligning your care company’s processes with your purpose is the most effective way to achieve your business goals. But where should you start to create this alignment? And what should the end result look like? Let’s dive into … Read More
Is Your Home Care Website Putting You at Legal Risk? Why Cookie Consent Is Crucial
A straightforward cookie consent notification on your website reassures visitors that their privacy is respected and ensures you comply with legal requirements. Prioritizing compliance isn’t just about avoiding penalties—it’s a clear signal to your audience that they can trust your site with their data. By following the law and putting privacy first, you create a safer experience for users, … Read More
Essential Features Every Successful Home Care Website Needs
The search for home care services is an emotional journey for families who feel overwhelmed and unsure how to best help an older loved one. Your website often serves as their first point of contact and can significantly influence their decision. It should be more than just a business card; it needs to be a warm, inviting space that … Read More
Best Practices: Transitioning to QuickBooks Online
Get ready: QuickBooks is making some significant changes that could affect your home care agency’s financial management. As of September 30, 2024, new subscriptions for several QuickBooks Desktop products will no longer be available. If your agency is still using one of these desktop versions, it’s time to consider transitioning to QuickBooks Online to ensure there are no disruptions in … Read More
Best Practices: Electronic Visit Verification
Whether your home care agency is brand new or has been around for decades, your office may not be getting the most out of Electronic Visit Verification (EVV). From compliance issues to improving workflows, we’ll cover EVV best practices that could save your staff time and sanity. The EVV Trend in Home Care Even if EVV is not mandated in … Read More
How to Increase Google Reviews for Home Care and Build Lasting Trust
In the world of home care, your reputation is everything. The trust you build with your clients and their families doesn’t just stay behind closed doors—it extends into the broader community through online reviews. Positive online reviews can shine a light on the exceptional care you provide, drawing in more families who need your help. But how do you encourage … Read More
What’s New in Email Marketing for Home Care and Why It’s Important
Brace yourself: email has been around for (gulp!) more than 50 years! Many of us can’t even recall life before it existed. Our day starts with checking our inbox, and we’re never far from the constant stream of communication it provides. Over the years, email has evolved into a sophisticated marketing tool your care company needs to leverage to stay … Read More
Leveraging Paid Advertising for Home Care Marketing Success
Have you researched lately how many other home care providers are in your targeted geographic area? For instance, a quick look at the Illinois Care Planning Council website revealed that 299 non-medical home care agencies serve the Chicago area, and this is by no means an exhaustive list. Staying ahead requires a strategic approach if you’re in a market with … Read More
Local SEO Strategies for Home Care Companies and How AI is Changing Search
In today’s digital world, local SEO is crucial for care providers aiming to connect with potential clients and employees in their specific service areas. With consumers increasingly relying on the internet to find local services and jobs, optimizing your online presence can significantly enhance visibility and attract more people to your business. A successful SEO strategy should ensure the right … Read More
Navigating Online Reviews to Build Care Marketing Momentum
Effective care marketing requires you to put yourself in the shoes of your target audience. If you’ve never role-played the part of someone seeking care services, take a moment to imagine how they might feel. They are likely experiencing a sense of urgency, uncertainty, and overwhelm. Most people in this situation start by exploring two avenues: personal recommendations from … Read More
Positioning Your Agency as ‘Worth It’: Building a Strong Home Care Company Brand
Families across the country are struggling. Millions struggle to balance caring for children and older loved ones. These days, many also struggle with balancing finances. With costs rising for everything from groceries to care services, it can be challenging for families to determine how best to spend their hard-earned dollars. Still, as the demand for home care services continues to … Read More
Basics of Medicaid Compliance: 5 Things to Keep in Mind
When home care agencies decide to expand their payor sources and provide services for Medicaid recipients in their state, there are several factors to remember. While expanding payor sources can substantially increase revenue, the challenge lies in compliance. Medicaid is completely different from private pay and even Veterans Administration billing. Adding Medicaid as a payor source should be done after … Read More
Best Practices: Your Time Is Valuable
Most home care agencies understand the value of a customer, but they should also understand the value of time spent on day-to-day operations. Time is a commodity, just like a home care service. So if an agency is spending time doing manual processes that could be automated and streamlined, they are wasting one of their most valuable resources. Your time … Read More
The Critical Value of Caregiver Education: Is Your Team Training Enough?
As the desperate need for caregivers continues to plague care companies, it might be tempting to lower the bar regarding who you hire. Perhaps you’re accepting applicants with no formal caregiver education or experience to get as many employees in the door and assigned to clients as possible. Naturally, you’ll want to provide inexperienced caregivers with as much training as … Read More
Generating Trust with Home Care Referral Partners
From the moment a referral partner recommends a care company to the ongoing collaboration between agencies and partners, trust is the invisible thread that binds them together. Imagine this scenario: a family faces the daunting task of finding the right care solution for their loved one. They turn to a trusted referral partner—a healthcare provider, social worker, or physician—for … Read More
Build Local Awareness of Your Care Company With Social Media Marketing
Social media is a powerful tool for connecting with family caregivers, potential clients, referral partners, and job seekers and creating brand awareness for your care company in the communities you serve. Home care agencies can effectively enhance marketing efforts and reach a wider audience by leveraging social media platforms. But which social media platforms make the most sense for your … Read More
The Top Five Things to Know About Home Care Management Software
If your home care agency has trouble completing daily tasks using outdated methods, it’s time to make things more efficient. Moving from manual processes to an unfamiliar technology can seem daunting, but there are some significant benefits to using software instead of paper or even spreadsheets. Once you’ve done the hard part of hiring a home care software vendor … Read More
5 Steps to Creating a Valuable Home Care Service
Whether you are a start-up home care business or your home care agency has been around for a few years but growth has been stagnant, here are five steps to creating a valuable service to help your agency thrive. 1. Listen, Don’t Assume Every business owner who wants to be successful should start at the beginning: listening to the … Read More
The Power of Personal Stories in Home Care Marketing
Think back to a time when you needed to choose a service provider to help you with a sensitive situation. Perhaps it was a healthcare provider. You likely placed a high value on hearing encouraging stories from others who have used that provider or hearing the provider talk about how they’ve helped others in your circumstance. The same is … Read More
Get the Most Out of Your Home Care Software
For an agency to be successful in the home care space, owners and operators should invest in home care management software. No matter which system an agency chooses, ensuring the business gets the most out of that software is important. Whether it’s a brand new home care agency that’s shopping around for the best fit for their new business … Read More
Elevate Your Care Marketing Strategy for 2024
Now that we’ve turned the calendar page and become somewhat accustomed to replacing “2023” with “2024,” it’s time to focus on goals for the year ahead. Specifically, what aspects of your home care marketing strategy could use some recalibration? What worked well for you last year—and what didn’t? Prepare to Embrace Change Let’s face it: change is hard. As a … Read More
Why Fighting Ageism Is Crucial for the Home Care Industry
You may not know it by name, but you’ve certainly seen it in action. Ageism, though perhaps innocuous or even endearing at first glance, is incredibly harmful. Consider how it feels from the perspective of an older adult in the following examples: A provider addresses health questions about an older adult to the family rather than to the individual directly. … Read More
The First Call Starts It All: How to Convert Calls to Clients
Think for a moment about your most memorable customer service experience. What made it unforgettable? Perhaps the representative went above and beyond your expectations. Or maybe the rep failed miserably in providing you with the information you sought. Good or bad, deciding whether or not to do business with a company begins with the all-important first call. To illustrate, take … Read More
Mastering the Art of the Follow-Up in Home Care Sales
Getting new inquiries is the number one goal of successful home care businesses. Next up comes making a good impression during initial calls. It feels great to secure an in-home consultation right away. But that’s not always possible. Many people researching care for a loved one aren’t sure what they’re looking for or what their loved one needs. They might … Read More
Five Ways to Strengthen Your Home Care Marketing Strategy
It’s no secret that home care is a fiercely competitive market. With 426,820 providers nationwide, according to IBISWorld, there is often significant local competition for most agencies. This competition is even more intense because most families don’t even begin their search for care until they have an immediate need for it, not to mention the highly personal nature of in-home … Read More