In the world of home care, your reputation is everything. The trust you build with your clients and their families doesn’t just stay behind closed doors—it extends into the broader community through online reviews. Positive online reviews can shine a light on the exceptional care you provide, drawing in more families who need your help.

But how do you encourage those glowing reviews in a way that feels natural and meaningful? Here are some thoughtful strategies to help you increase online reviews and enhance your home care reputation management.

Discover 7 Ways to Motivate Happy Clients to Leave Reviews

1. Create Moments That Matter. Before you can ask for (or expect) glowing online reviews, you naturally have to provide a glowing service. Every interaction with a client is an opportunity to make a lasting impression. Whether it’s how a caregiver goes the extra mile or the comfort you bring to a family during a difficult time, these moments of care and connection inspire clients to leave positive reviews. Focus on consistently delivering exceptional service, and these heartfelt experiences will naturally turn into reviews that reflect the quality of your care.
2. Simplify the Review Process. Leaving a review should be easy, but sometimes, clients may feel overwhelmed by the process. Providing direct links to your online review pages and simple instructions makes it as effortless as possible for clients to share their experiences. You can include this link in a follow-up email, a friendly text message, or even a card your caregivers handed out. The easier you make it, the more likely clients will leave a review.
3. Ask at the Right Time. Timing plays a significant role in whether or not clients choose to leave a review. The best time to ask is when clients feel particularly positive about the care they’ve received, when you’ve gone above and beyond to provide noteworthy services. When emotions are high and satisfaction is at its peak, a gentle request for a review can turn that goodwill into a glowing testimonial.
4. Empower Your Team to Ask for Reviews. Your caregivers and intake staff often directly and personally interact with clients. Train your team to recognize opportunities to ask for reviews when they receive positive feedback. A simple, heartfelt request from someone the client trusts can be very effective. Involving your entire team in the process creates more touchpoints for collecting reviews. Consider printing small cards that your team can hand out that contain QR codes linking to your online review sites.
5. Offer Gratitude, Not Incentives. While you can’t offer incentives for reviews, expressing gratitude can go a long way. Consider ways to thank your clients that feel meaningful and aligned with your agency’s values. For example, you could let clients know that their feedback helps other families find the care they need, or you could make a small charitable donation in their name as a gesture of appreciation for their time. It’s the thoughtfulness of the gesture that counts, not the incentive.
6. Respond With Care. When a client leaves a review, it’s essential to acknowledge their effort by responding—whether the review is positive or offers constructive feedback. A warm, personalized response shows that you value their input and are committed to maintaining a high standard of care. Engaging with reviews in this way also signals to potential clients that you’re responsive and attentive, which can encourage them to leave their feedback.
7. Share and Celebrate Reviews. Your clients’ reviews are potent endorsements of your care. Sharing these reviews on your social media channels celebrates the experiences of those who left them and encourages others to share their stories. Highlighting positive reviews helps spread the word about your agency’s impact and gives a gentle reminder to others considering leaving a review.

We Make It Simple to Elevate Your Reputation With RISE

Managing your online reputation doesn’t have to be a challenge you face alone. At corecubed, we offer RISE, a home care review management service to help you gather, manage, and respond to Google reviews. This service makes it easier to showcase your clients’ positive experiences and build trust with potential new clients.

RISE allows you to focus on what truly matters—providing exceptional care—while we help you amplify your reputation online. Our service is designed to streamline your home care review management, allowing you to highlight the stories that set your agency apart.

Incorporate these strategies and let RISE support your efforts to build a strong, trustworthy online presence. The reviews you collect today will help shape the future of your agency, ensuring that more families find the exceptional care they need.

Call us at 800.370.6580 or contact us online to learn more about RISE or any of our other home care marketing and advertising services and products!