Effective care marketing requires you to put yourself in the shoes of your target audience. If you’ve never role-played the part of someone seeking care services, take a moment to imagine how they might feel.
They are likely experiencing a sense of urgency, uncertainty, and overwhelm. Most people in this situation start by exploring two avenues: personal recommendations from people they know and the internet – or a combination of those sources.
Online reviews are not just a part of your care marketing plan; they are crucial. Most consumers place equal weight on verbal referrals and online reviews. In fact, as many as 63% of consumers say they’re more likely to purchase goods or services from a company with user reviews. If your marketing plan doesn’t focus on online ratings of your care services, you’re missing a substantial growth opportunity.
