June 2023 Newsletter

AI has arrived and moved right in. With programs like ChatGPT, Jasper, and Copy.AI, this new technology is quickly becoming a regular part of our lives, impacting everything from education to the care industry. Yet using AI for content marketing has been somewhat of a rocky start. It’s taking some time for marketers to understand how AI can be used most effectively.

With worries about penalties from Google and questions about what counts as original content, it’s no wonder there is confusion. However, corecubed has researched how care companies can use AI for content marketing, and we’ve produced some best practice recommendations.

The pandemic closed a lot of doors for home care salespeople. However, now that people are back in the office, the time is ripe for getting back to business. When it comes to selling home care services, in-person meetings are crucial. corecubed’s marketing experts have tips for getting your foot back in the door with referral sources and leveraging educational print materials to help your agency stand out and stay top of mind. ​

Getting reviews from clients and caregivers is crucial for your care business because most consumers and job seekers read online reviews to decide which company to choose. The good news is that corecubed has a simple automation tool that care companies can use to gain more positive online reviews.

Our RISE app helps you request reviews from happy clients and caregivers via customized email and text messages, makes it simple for them to leave positive reviews online for your agency, and notifies you when new reviews are posted. And the best part? Our team handles all the setup!

HCP compiles the largest national report for the home care industry each year. Here are just a few of the many insights you’ll find in the newly released 2023 report:

• Turnover rates jumped over 10% since last year.
• The average employee net promoter score is the same as it was pre-pandemic.
• Companies that use an online training vendor have the lowest turnover rates.

Use corecubed’s special discount code to receive $600 off your digital copy of the report. Enter bmr23corecubed in all lowercase at checkout.