The quantity of social media platforms today can feel overwhelming, particularly to small businesses. There is a seemingly constant guessing game of which platforms your business should be on and how to best use them to grow your senior care agency. To be successful in social media marketing, however, you don’t need to be doing everything everywhere all at once. Pick one or two social media platforms to focus on. Then engage with the people you want to reach in helpful ways and consider advertising on your primary platform.

In particular, Facebook allows senior care businesses to reach both prospective clients and/or their loved ones and caregivers with relative ease. If you are willing to “pay to play” with advertising dollars, it’s time to make Facebook your friend.

3 Competitive Sales and Marketing Trends from the 2022 HCP Benchmarking Report

According to the recently released 2022 Home Care Benchmarking Report, home care agencies across the US are doing better than they have been for the last four years. Data from the report shows that agencies had a 7.3% client increase on average last year, surpassing the mere 2.3% growth seen in 2020. Client growth hasn’t been this high since before 2018.

Which begs the question:

corecubed Online, On the Road & On-Demand

DecisionHealth’s 5th Annual Private Duty National Conference & Expo
Oct. 17-19, 2022
Time TBD

Convert More Website Visitors into Clients and Caregivers with User Experience (UX) Design

Visit our recorded webcasts page for complimentary access to the in-home care industry’s most comprehensive and educational home care marketing, operations and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Our coaches use their home care sales and operations experience to train your team to overcome a variety of sales obstacles.