According to industry data source Home Care Pulse, if your home care company has experienced growth, you are already using a combination of strong search engine optimization (SEO) and pay-per-click (PPC) tactics as part of your overall home care digital marketing strategy. Your digital marketing provider shares detailed reports with you monthly. The metrics seem meaningful. But can you easily translate the SEO terminology and interpret all of the data?

If you feel lost in the lingo, our search marketing experts have broken it down so you can better understand what your monthly digital marketing reports reveal. You will also gain greater understanding of how your provider is moving the needle for your agency – or not.

Running caregiver recruitment ads on Google, Facebook, Indeed, and other platforms has become the norm. Because it is so competitive, your ads have to stand out by speaking to what caregivers want most from an employer. Dig deep into your caregiver feedback and reviews to understand the needs of caregivers. Then focus your messaging and visuals on those needs. (Be sure you really can meet those needs first.) Want help? Contact our care marketing experts today.

corecubed Online, On the Road & On-Demand

2022 Home Health Administrators’ Summit
May 2, 2022
11:00AM – 12:15PM PT

Harness the Power of Digital Marketing to Adapt to a Changing Industry

DecisionHealth’s 5th Annual Private Duty National Conference & Expo
Oct. 17-19, 2022
Time TBD

Convert More Website Visitors Into Clients and Caregivers with User Experience (UX) Design

Visit our recorded webcasts page for complimentary access to the in-home care industry’s most comprehensive and educational home care marketing, operations and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Our coaches use their home care sales and operations experience to train your team to overcome a variety of sales obstacles.