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It wasn’t long ago that a recommendation from a doctor, social worker, discharge planner, friend or other trusted advisor was considered the equivalent of the Good Housekeeping Seal of Approval, and consumers looked no further. Because these recommendations were given by trustworthy people within your network, their endorsement of a business was taken as assurance of a high-quality service. While word-of-mouth referrals will remain important, increasingly, these “Good Housekeeping Seals of Approval” are being coupled with independent online research by consumers, making a digital marketing strategy more important now than ever before – for all types of home care agencies, including those reimbursed by Medicare and Medicaid.

Social media marketing offers home care agencies numerous benefits. Businesses can reach online users in new and innovative ways, and they have the ability to test ads, track data, and refine their marketing efforts for better results and for a lower cost than running Google ads. However, when agencies advertise on Facebook, there is one tool that is often overlooked – the pixel.

The Facebook pixel is a piece of code that you place on your website that can help improve the performance of your Facebook ads. This code gathers data that can help you better understand the actions customers take when they interact with your Facebook ads.

corecubed Online, On the Road, and On-Demand

Oct. 14 – Caring.com Digital Marketing Academy
Time: 2:00-3:30PM EDT

Home Care Digital Marketing in 2021: Agency Owners Share Their Winning Strategies

Oct. 28 – DecisionHealth 2021 Private Duty National Conference & Expo
Time: 3:45PM PDT

Closing Business Starts with Call #1

Visit our recorded webcasts page for complimentary access to the in-home care industry’s most comprehensive and educational home care marketing, operations and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Our coaches use their home care sales and operations experience to train your team to overcome a variety of sales obstacles.