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As we stand on the brink of that most wonderful time of the year, home care agency owners’ heads are filled less with visions of sugar plums and more with how to juggle time off for caregivers, extra holiday support for clients, year-end reporting, holiday gifts, cards, parties…not to mention the influx of new requests just around the corner as families visit with senior loved ones and determine the need for help. And all of this is in addition to the day-to-day operations of the business.

Yet, in spite of the busyness, there’s one especially crucial step necessary at this time of year: strategically planning for the year to come. It’s essential for agencies who want to grow and stay ahead of the curve in this overcrowded marketplace to begin gathering information and analyzing results from the current year to determine what kind of growth opportunities to tackle in the New Year.

Read on to find out what our home care sales expert, Shelle Womble, says agencies need to focus on during the holiday season.

Are You Using an E-Newsletter to Bolster Home Care Referrals?

Word travels fast, and in today’s era of email, text, and social media, it travels faster than ever. That’s great news for home care providers, because word of mouth is still the best referral source for agencies. As Home Care Pulse’s 2018 Home Care Benchmarking Study shows, word-of-mouth referrals from clients and their loved ones was the number one referral source, making up 21% of revenue-generating referrals for home care agencies in 2017. Read on to learn how you can use e-newsletters to increase referrals for your agency.

Give a Holiday Gift that Keeps Your Agency Top of Mind!

Need new professionally branded promotional material AND a gorgeous gift for your clients, referrals, and employees? Our 2019 Journeys calendar gives your agency both! For $400, our 2019 promotional calendar design comes branded for your agency and will take your potential clients and referral sources on a beautiful journey throughout the year. If you would like to purchase the 2019 Journeys calendar or find out more, click the button below to let us know!

corecubed Online and On-Demand

Find out where you can learn from our team of home care marketing experts!

Watch corecubed webcasts!
Visit our recorded webcasts page for instant access to the industry’s most comprehensive home care marketing, operations, and sales webinar library.

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Industry sales veteran, Shelle Womble, uses her broad range of home care sales and operations experience to train you to overcome a variety of sales obstacles. Our classes also provide actionable lessons and tools that can be used immediately.