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Home for the holidays: it’s more than just a song. One in three Americans are traveling to visit family this holiday season, commonly leading to a discovery of the change in condition of loved ones that leads to a spike in home care inquiries. Is your agency prepared to handle them?

The key is to implement a marketing and sales strategy with touches before, during, and after the holidays, to maximize your reach so that your agency remains top of mind for potential clients. Use our checklist of 10 marketing and sales strategies to get your agency’s holiday sales plan started. Our top tip? Plan NOW to kick off the new year with a PPC campaign to push your agency as high as possible in search results, so you’ll be more easily found by the surge of those searching post-holiday for care.

2020 Vision: Plan Now for the Year to Come with This Tool

Is your agency fully prepared to face the challenges and take advantage of the opportunities to come in 2020? If not, now is the ideal time to begin your strategic sales planning for 2020, and we’ve created a tool to make it a snap!

This comprehensive document can serve as your agency’s internal guide for ongoing business development, with tools and formulas to help you track:

• Inquiry to sales conversions
• Referral sources
• Caregiver staff turnover and utilization rates
• Client lengths of stay
• Marketing channel and sales return on investment
• SWOT analysis and SMART growth goals
• Marketing costs
• Sales staff activity metrics and targets
• Quarterly agency results
• And much more!

Download our Strategic Sales Plan Guide and Formulas document today and get ready for 2020 to be your agency’s best year yet!

Working Together, We’re Making a Difference

At this time of year, all hearts turn to thoughts of thankfulness, and we at corecubed are so grateful for the opportunity to work with home care companies and partners across the U.S. and Canada to make a positive difference in the lives of those who are receiving care where they prefer: in the comfort of home. Thank you for the invaluable role you play in impacting the lives of those you serve! From our family to yours, Happy Thanksgiving!

corecubed On the Road, Online, and On-Demand

Find out where you can learn from our team of home care marketing experts!

Nov 11 – DecisionHealth’s 22nd Annual Private Duty Conference & Expo
Las Vegas, NV
Solving the SEO Puzzle: How Anyone at Your Agency Can Be a Piece of the Solution

Visit our recorded webcasts page for access to the home care industry’s most comprehensive home care marketing, operations, and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Shelle Womble uses her home care sales and operations experience to train you to overcome a variety of sales obstacles.