Blog

Client Spotlight: Inside the Success of At Home Independent Living's Veterans Program

Client Spotlight: Inside the Success of At Home Independent Living’s Veterans Program

  Too often, the brave men and women who served our country face unnecessary hurdles in accessing the benefits they’ve earned, even when those benefits could make a critical difference in their daily lives. For

Partner Spotlight: Raising the Bar to Support Home Care Excellence

Partner Spotlight: Raising the Bar to Support Home Care Excellence

  Providing high-quality care takes more than compassion and professionalism. It requires structure, standards, and a commitment to improvement. That’s why we’re excited to announce our new partnership with the Accreditation Commission for Health Care

Proud to Create Award-Winning Work for Our Clients

Proud to Create Award-Winning Work for Our Clients

  We’re excited to share that corecubed and our clients have received national recognition from not one, but two prestigious competitions this year: the Aster Awards and the National Mature Media Awards. These awards spotlight

How Authentic Storytelling Builds Trust in Your Home Care Brand

How Authentic Storytelling Builds Trust in Your Home Care Brand

  When families search for home care, they want more than information. They want a genuine connection and reassurance that your team is compassionate, trustworthy, and capable. Choosing a provider is deeply personal, and trust

Local Visibility Strategies to Boost Your Home Care Agency Website SEO

Local Visibility Strategies to Boost Your Home Care Agency Website SEO

  When families begin searching for in-home care, they turn to Google, often in urgent and emotional moments. Searches like “home care near me,” “help for aging parents at home,” or “Alzheimer’s care in Chicago”

Why You Can't Buy Real Home Care Marketing in a Box

Why You Can’t Buy Real Home Care Marketing in a Box

  You can buy pre-packaged snacks, assemble-it-yourself furniture, and even subscription boxes for your dog. But building trust with families in crisis? That doesn’t come in a kit. As automation and plug-and-play solutions seem to

From Clicks to Clients: How Paid Ads Drive Growth for Home Care Agencies

From Clicks to Clients: How Paid Ads Drive Growth for Home Care Agencies

  When families start looking for home care, it’s usually not something they’ve done before. They’re overwhelmed, unsure of where to begin, and desperate to make the right call for someone they love. And more

Reputation = Revenue: Using Video & Reviews to Build Unshakable Trust

Reputation = Revenue: Using Video & Reviews to Build Unshakable Trust

  In today’s digital-first world, reputation management isn’t just a buzzword—it’s a core driver of business growth and revenue. For home care agencies, trust is the currency that converts prospects into loyal clients. The question

Inside the Mind of a Future Client: What Drives Families to Choose a Care Agency

Inside the Mind of a Future Client: What Drives Families to Choose a Care Agency

  When families begin the search for home care, they’re not just comparing services or checking prices. They’re navigating an emotional process filled with concern, urgency, and the desire to do what’s best for someone

Expert Home Care Marketing Solutions Without Adding Staff

Expert Home Care Marketing Solutions Without Adding Staff

  In the busy, bustling world of home care, simply delivering excellent service isn’t enough—you’ve got to make meaningful connections with families and talented caregivers. But let’s face it: between recruiting, training, managing new clients,

The Power of Original Photography on Your Home Care Website - graphic

The Power of Original Photography on Your Home Care Website

  Families searching online for home care services are looking for a connection. They want to see the faces behind the care, the genuine moments that make your agency different. But if your website is

Lights, Camera, Impact: Why Home Care Video Converts Leads - graphic

Lights, Camera, Impact: Why Home Care Video Converts Leads

  Every home care agency has a unique story, driven by a deep commitment to serving others and positively impacting their lives. With such a personal service, people naturally want to know the faces and

How Community Engagement Drives Business for In-Home Care Providers

How Community Engagement Drives Business for In-Home Care Providers

When was the last time a small act of kindness made a big difference for you? Maybe someone brought you coffee or helped carry your groceries. Simple gestures create a ripple effect, forging social connections

Is Your Home Care Website Putting You at Legal Risk? Why Cookie Consent Is Crucial

Is Your Home Care Website Putting You at Legal Risk? Why Cookie Consent Is Crucial

  A straightforward cookie consent notification on your website reassures visitors that their privacy is respected and ensures you comply with legal requirements. Prioritizing compliance isn’t just about avoiding penalties—it’s a clear signal to your

Essential Features Every Successful Home Care Website Needs

Essential Features Every Successful Home Care Website Needs

The search for home care services is an emotional journey for families who feel overwhelmed and unsure how to best help an older loved one. Your website often serves as their first point of contact

Electronic Visit Verification (EVV) Best Practices

Best Practices: Electronic Visit Verification

Whether your home care agency is brand new or has been around for decades, your office may not be getting the most out of Electronic Visit Verification (EVV). From compliance issues to improving workflows, we’ll

How to Increase Google Reviews for Home Care and Build Trust That Lasts

How to Increase Google Reviews for Home Care and Build Lasting Trust

In the world of home care, your reputation is everything. The trust you build with your clients and their families doesn’t just stay behind closed doors—it extends into the broader community through online reviews. Positive

What's New in Email Marketing for Home Care and Why It's Important

What’s New in Email Marketing for Home Care and Why It’s Important

Brace yourself: email has been around for (gulp!) more than 50 years! Many of us can’t even recall life before it existed. Our day starts with checking our inbox, and we’re never far from the

Leveraging Paid Advertising for Home Care Marketing Success

Leveraging Paid Advertising for Home Care Marketing Success

Have you researched lately how many other home care providers are in your targeted geographic area? For instance, a quick look at the Illinois Care Planning Council website revealed that 299 non-medical home care agencies

Local SEO Strategies for Home Care Companies and How AI is Changing Search

Local SEO Strategies for Home Care Companies and How AI is Changing Search

In today’s digital world, local SEO is crucial for care providers aiming to connect with potential clients and employees in their specific service areas. With consumers increasingly relying on the internet to find local services