corecubed‘s fearless leader and Caring.com expert, Merrily Orsini, is presenting a webinar with Caring.com this Thursday at 1:00 PM EST. In the webinar, entitled Online Reputation Success – A Webcast For Home Care Providers, Orsini will share recommended practices for home care agencies to optimize their online presence.

With decades of experience in both running a successful home care agency and marketing in-home care and aging care services, particularly in this digital age, Orsini is recognized nationally for her expertise in strategic marketing for aging related services, particularly home care and home health services. She is also involved in numerous organizations within the home care industry.

What you can expect from the webinar:

Older adults and their families expect the highest quality senior care from in-home care agencies during some of the most difficult transitions life has to offer. Even if the agency does everything right, the families they serve aren’t always happy, and they’re increasingly sharing their viewpoints on social networks and online review sites.

Whether positive, negative, or in-between, this online word-of-mouth is changing the way families search for in-home care agencies. Savvy home care providers are taking an active role in monitoring and managing their online reputations. Why? Providers with reviews are getting more leads than those without reviews, as consumers actively seek out the firsthand opinions of other families before making a decision in hiring an agency for their own loved one.

Just as you would guide prospective clients and their families through the best features of your agency’s services, in this special webcast for home care providers listed on Caring.com, we’ll take you through the best practices for your community’s online reputation success.

Take control of your agency’s online reputation today! Sign up for Thursday’s webinar and learn from the best!