Zen and the Art of Home Care Sales and Marketing Alignment
It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect
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Conquer Your Greatest Home Care Sales Challenges
Achieving steady home care sales numbers or growing those numbers is often the trickiest and most stressful aspect of owning a home care company. Even top notch salespeople aren’t immune to the many challenges present
Huh? How Home Care Industry Lingo Gets in the Way of Connecting with Consumers
Did you ever meet someone from another culture, try to communicate, and end up resorting to simply smiling politely and nodding? Our cultural differences can create insurmountable barriers, either from language and dialect alone, or
Home Care Agencies: Here’s How to Break Through the Biggest Barrier to In-Home Care
Guest blog post by Matthew Cappell, CEO, FHS SeniorCare Payment Solutions The benefits to in-home care are undisputed: The ability to age in place where it’s most comfortable. The independence to choose when and what
How to Attract and Keep the Best Millennial Caregivers With These Creative Caregiver Recruiting Ideas
Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born
Marketing Your Home Care Business: Telling Your Story in a Brand New Way
Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed,
Assess the Quality of Your Home Care Marketing Content with This Quick Checklist
Let me ask you something: Are you content with your content? In other words, of the nearly 200,000 words in the English language, how satisfied are you with the ones you’re using to represent your
Throw Family Caregivers a Lifeline: Use Life Hacks to Market Home Care
Hacking is a big buzzword today; we hear it everywhere, often in reference to computers. But hacking goes far beyond traditional computer hacking. In fact, it has made its way into our daily, non-digital, lives.
Get a LEG Up on the Competition with Our Simple Home Health Care Sales Acronym
It’s no secret that the home care industry is an incredibly competitive market, and with good reason: our aging population and the corresponding need for care providers ensures company longevity and the potential to not
Don Your White Hat for Better Home Care SEO Results
Everyone knows that in the movies the bad guys wear black, and the good guys always wear white. The same is true in the world of search engine optimization (SEO). As such, SEO is often
Hello, My Name Is…Lunchmeat: When Home Care Marketing Experts Become Home Care Consumers
It’s official: several members of the corecubed team, who have been providing the aging care industry with marketing content, branding and design services, SEO and more, are now stepping into the shoes of those to
Home Care Marketing Pet Peeves We Can’t Stay Quiet About Any Longer
Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see? At corecubed, we pride ourselves on
Give Your Clients the Gift of Useful Senior Care Information
What's one of the best gifts you can give your senior care clients? Find out in our latest home care marketing blog post.
Warm Up Your Home Care Marketing With Heat Maps
Don't let your home care website performance go cold! Find out how using heat maps can improve engagement and help get better results.
Top Ways to Thank Home Care Clients, Caregivers & Referral Partners
If you’re a home care agency owner, you’re probably thankful for your clients, referral partners, and employees, not just in November, but all throughout the year. Find out how to show your thanks in our
Searchers for 5-Star Senior Care Trust Online Peer Reviews the Most
Learn why online reviews matter for home care agencies and how corecubed can help increase your reviews.
Home Care Marketing Talents So Good They’re Spooky
Find out what the members of team corecubed dress up as for Halloween and why in our latest blog!
The Scariest Things That Can Happen to Home Care Websites
Is your home care website haunted? Find out how to exorcise those creepy website demons in our latest blog post.
Stranger Things: The SEO Upside Down
What do home care SEO and the smash TV hit, Stranger Things, have in common? Find out in our latest blog post.
The Surprising Link Between Email Marketing and Home Care SEO
Explore the surprising link between email marketing and home care SEO in our latest blog post!
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