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Hospice Makes a Difference for Families Facing a Life-Limiting Illness

Caring for a loved one and helping that individual age in place, in the comfort of his or her own home, is a gift. But caregiving can also be emotionally and physically draining, especially when

Talking Turkey: Five Ways Home Care Agencies Can Get a Leg Up in 2019

As we stand on the brink of that most wonderful time of the year, home care agency owners’ heads are filled less with visions of sugar plums and more with how to juggle time off

Hospice Provides Care for Families and their Loved Ones

While home care options for a terminally ill patient may not seem like a novelty today, this type of care was unusual as recently as the mid-1950s. Dame Cicely Saunders, a British registered nurse, pioneered

Sherlock Home Care: Benefits of Mystery Shopping Your Agency

The home care industry is at its most competitive, and figuring out how to get ahead can feel like a great mystery. The good news is that you don’t need to hire Sherlock Holmes to

In-Home Care Is Critical in the Changing U.S. Health Care Industry

Twenty-five years ago, when Allen Hager, executive chairman of Risemark and founder of Right at Home, first got into home care, 8% of the United States GDP was spent on health care. Today, it’s nearly

How the Home Care Industry Is Working to Meet the Needs of Today’s Consumers

Choosing a home care agency for a senior loved one can be confusing. There are a number of questions that must be navigated to determine whether home care is covered through Medicare or Medicaid, and

In-Home Care Is Preventative Health Care

Historically, health care in the United States has functioned by addressing crisis. For older adults, that may mean hospitalization due to illness, a chronic health condition, or a fall. Unfortunately, once a senior enters the

Fix It and Flip It: Home Care Marketing Tools Can Help You Sell Your Agency

Home improvement and house flipping shows like Property Brothers, Flip or Flop, and Fixer Upper are wildly popular as housing markets across the country climb and people dream of selling for a high profit. Just

Shifting Servers? Hire a Website Pro for Your Big Move!

Moving your website to a new web host is sometimes necessary to get the security, bandwidth, and service you need. In many ways, switching servers is a lot like moving into a new house: there

Plan Ahead to Help Seniors Age in Place

Help Choose Home Podcast: Interview with Steven H. Landers, MD, MPH, President and CEO of the Visiting Nurse Association Health Group, Inc. While there is much uncertainty in the world today, one thing we can

Building an Efficient Team for Your Senior Loved One: Care Managers, Caregivers and Technology

Peter Sosnow, Integration Leader for Humana at Home, was literally born into a home care family. His father, Larry, started Patient Care, Inc., a home health care company providing services in New York and New

The Importance of Selecting an Accredited In-Home Care Agency for Your Senior Loved One

The ever-increasing population of older adults who are choosing to age at home has driven an explosion of the home care industry. Just try searching the web for “home care in my area” and dozens

How e-Newsletters Bolster Home Care Referrals

Word travels fast, and in the current era of email, text, and social media, it travels faster than ever. That’s great news for home care providers, because word of mouth is still one of the

Facebook Marketing 2.0: Pay to Play

Ah, the good old days; we often long for their simplicity, and yet time and so-called “progress” march on. In Facebook’s glory days, we didn’t worry about fake news, algorithms, or ads. Instead, it was

Is Your SEO Provider Helping or Hurting Your Home Care Agency?

People get into the home care field because they have a passion for helping others, and with such aspirations, it is counter-intuitive to think that someone you hire to help your business would do something

Top Home Care Marketing Blogs and Webcasts Agencies Love Most

  Marketing home care isn’t like marketing sneakers or smartphones—it requires compassion, authenticity, and a deep understanding of your audience’s needs. Even when you pour your heart into providing exceptional care, growing your home care

4 Tips to Keep Your Home Care Website Intact and Unhacked

Recently, one of our own websites received 116 attack attempts from a foreign country within a 10-minute time period, and unfortunately, that’s nothing unusual, with hundreds of thousands of hacking attempts made every single day

Build a Bounty of Good Reviews for Your Home Care Agency

As we swing into the holiday season, it’s common for an overpowering sense of giving to sweep over us, whether we’re shopping for gifts or simply giving thanks for life’s blessings. It’s a great time

Zen and the Art of Home Care Sales and Marketing Alignment

It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect

Conquer Your Greatest Home Care Sales Challenges

Achieving steady home care sales numbers or growing those numbers is often the trickiest and most stressful aspect of owning a home care company. Even top notch salespeople aren’t immune to the many challenges present