Peter Sosnow, Integration Leader for Humana at Home, was literally born into a home care family. His father, Larry, started Patient Care, Inc., a home health care company providing services in New York and New
The ever-increasing population of older adults who are choosing to age at home has driven an explosion of the home care industry. Just try searching the web for “home care in my area” and dozens
Word travels fast, and in the current era of email, text, and social media, it travels faster than ever. That’s great news for home care providers, because word of mouth is still one of the
Ah, the good old days; we often long for their simplicity, and yet time and so-called “progress” march on. In Facebook’s glory days, we didn’t worry about fake news, algorithms, or ads. Instead, it was
People get into the home care field because they have a passion for helping others, and with such aspirations, it is counter-intuitive to think that someone you hire to help your business would do something
As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing
Recently, one of our own websites received 116 attack attempts from a foreign country within a 10-minute time period, and unfortunately, that’s nothing unusual, with hundreds of thousands of hacking attempts made every single day
As we swing into the holiday season, it’s common for an overpowering sense of giving to sweep over us, whether we’re shopping for gifts or simply giving thanks for life’s blessings. It’s a great time
It may sound a little new-agey, but when it comes down to it, we’re all trying to be more Zen in both our personal and business lives. In a basic sense, Zen means achieving perfect
Achieving steady home care sales numbers or growing those numbers is often the trickiest and most stressful aspect of owning a home care company. Even top notch salespeople aren’t immune to the many challenges present
Did you ever meet someone from another culture, try to communicate, and end up resorting to simply smiling politely and nodding? Our cultural differences can create insurmountable barriers, either from language and dialect alone, or
Guest blog post by Matthew Cappell, CEO, FHS SeniorCare Payment Solutions The benefits to in-home care are undisputed: The ability to age in place where it’s most comfortable. The independence to choose when and what
Article by Anne-Lise Gere, SPHR, independent Human Resources consultant and owner of Gere Consulting Associates LLC. Step aside, baby boomers – the largest generational group in the U.S. workforce is now officially millennials, those born
Everyone loves a good story, whether it’s sitting around a campfire toasting marshmallows, gathered around the dinner table, or snuggled under the covers with a sleepy toddler and a brightly colored board book. At corecubed,
Let me ask you something: Are you content with your content? In other words, of the nearly 200,000 words in the English language, how satisfied are you with the ones you’re using to represent your
Hacking is a big buzzword today; we hear it everywhere, often in reference to computers. But hacking goes far beyond traditional computer hacking. In fact, it has made its way into our daily, non-digital, lives.
It’s no secret that the home care industry is an incredibly competitive market, and with good reason: our aging population and the corresponding need for care providers ensures company longevity and the potential to not
Everyone knows that in the movies the bad guys wear black, and the good guys always wear white. The same is true in the world of search engine optimization (SEO). As such, SEO is often
It’s official: several members of the corecubed team, who have been providing the aging care industry with marketing content, branding and design services, SEO and more, are now stepping into the shoes of those to
Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see? At corecubed, we pride ourselves on
