Blog

Ask the Home Care SEO Experts

  “Guaranteed #1 ranking! Double your website traffic in 30 days!” If you’ve received emails or calls with these flashy promises, you’re not alone. And if your home care agency is struggling to show up

Your Award-Winning Partner for Outstanding Home Health Care Sales & Marketing

We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence

Top 10 Home Care SEO Tips for Increasing Traffic to Your Website

If you feel like your website performance is sputtering and your competitors seem to be leaving you in the dust when it comes to driving new business, one reason could be that they have a

Sizing Up the Competition and Assessing Your Agency’s Weaknesses

In the competitive world of home care, successful agencies must stand out in the expanding senior care market and offer not only a superior care experience but a stellar first impression to win the business

Selling in Place: Strengthening Relationships During the COVID-19 Crisis

COVID-19 has reshaped the world as we know it. We are all moving forward together under unprecedented circumstances, navigating a landscape that changes daily, and practicing social distancing to flatten the curve. While this is

Score More Runs for Your Agency with the Right Coach

With spring training in full swing, now is the perfect time to think about what the right coach can do, not just for your favorite team, but for your home care business. Ideally, your home

Home Care Nation: Will Your Agency Get the First Impression Rose?

Whether you’ve been part of Bachelor Nation since the show launched 19 years ago, you’re relatively new to The Bachelor craze, you’ve never seen the show at all, or can’t stand it, there’s some wisdom

Improve Your Home Care Inquiry Management Process in 2020 with These Tips!

We either embrace them or avoid them, but whatever we think about New Year’s resolutions, January provides home care businesses with an opportunity to learn from mistakes made in the previous year and plan for

Make Your List and Check It Twice! 10 Holiday Home Care Marketing and Sales Strategies

Home for the holidays: it’s more than just a song. One in three Americans are traveling to visit family, commonly leading to the discovery of the change in condition of loved ones that leads to

PDGM and the Move from Volume-Driven to Value-Driven Care

The Patient-Driven Groupings Model, or PDGM, will go into effect on January 1, 2020. PDGM is an updated version of the Home Health Groupings Model (HHGM) previously introduced by the Centers for Medicare & Medicaid

The Advantages of Working With A Google Partner

As the owner or manager of a home care agency, your days are probably filled with paperwork, fulfilling staffing needs, and most importantly, providing top-notch care for clients and their families. The last thing you

How to Rev Up Visibility of Your Home Care Website

  Standing out online is one of the biggest challenges home care agencies face. Every week, home care agency owners ask me two questions: “How do I attract more clients online?” “How do I attract

Extra, Extra, Read All About It! Gain Community Trust Through PR

In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed

Creative Recruiting Marketing Ideas for Home Care Agencies: Your Home Care Agency Survival Kit

In the recently released Home Care Pulse 2020 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 21 percent of

A Win/Win: Our Award-Winning Marketing Materials Make Your Agency Shine!

We’re delighted to share the news that we’ve been honored by Marketing Healthcare Today Magazine and Creative Images, Inc. with four 2019 Aster Awards: three gold and one silver. The Aster Awards recognize outstanding home

Top 10 Tech To-Dos of the Highly Successful Home Care Agency

The home care agency field is crowded, and to compete in today’s home care market, it’s important to stand out from the competition, not only based upon the exceptional care you offer clients, but also

How To Emphasize Quality to Overcome Home Care Cost Objections

As consumers, we do whatever we can to ensure we’re getting the best price for our purchases, whether through comparing costs online, clipping coupons, or asking friends and family for recommendations. Yet there are also

Nurture New Home Health Care Relationships: Campaigns to Share Your Care

The season of love is here, and while we often use this time to show gratitude to our significant others, it’s also a good reminder that you should be showing potential clients and referral sources

Heat Up Your Content Marketing for a More Profitable Year

  If your home care agency’s marketing has gone cold—or if your results aren’t exactly lighting up the scoreboard—it’s time to reignite your strategy with a fresh focus on content marketing. Content has always been

Using Time Spent at the Holidays to Evaluate When It’s Time to Look for Care Options

As we enter the holiday season, families will have the opportunity to spend concentrated time visiting aging loved ones. While of course providing the backdrop for quality time together, the holidays also are the prime