If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for
Your agency’s website should, of course, contain professionally written, useful content, a user friendly navigation, and eye-catching images. But are those images of happy caregivers and seniors YOUR property, or are you at risk for
We’re delighted to announce the honor of receiving three Digital Health Awards for exceptional website creation for three of our clients: The Rosemark System Innovative Senior Solutions Carolina Hearts Home Care In its 23rd year,
A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with
The way we talk about diverse groups of people is changing more and more each day, including how we write, speak, and think about the older adult population. Unfortunately, in the United States, ageism is
Ideally, your website contains well‑written, helpful content, a user‑friendly navigation, and of course, eye‑catching images. But are those pictures of cheerful caregivers and happy seniors YOUR images, or could you be at risk for copyright
Searching for home care for aging parents or an older loved one can be an emotional and taxing undertaking. Individuals often become aware that a family member requires the help of a home care agency
Imagine yourself walking into a bank. Your heels tap across the tile floor, echoing with each step. You approach the teller, shielded from you by thick, bulletproof plexiglass. You explain the transaction and slip your
The home care industry is crowded and consumers have many options when it comes to finding care for a loved one. In home care sales, persuasion is a critical skill for gaining new clients. But
For almost a year, we all have been impacted by the COVID-19 pandemic, individuals and businesses alike. For home care agencies, it’s meant rapidly adapting to new protocols to ensure the safety of clients and
When searching for care for a loved one, consumers are faced with myriad choices. And when it comes to how to market a home care agency, agencies are faced with similar questions. With service offerings
With fewer opportunities to connect face-to-face because of the pandemic, it’s crucial for home care agencies to put their best digital foot forward in marketing to seniors and their family members. If you’re wondering how
While it looks totally different this year, September still heralds the start of the school year and a season that we associate with learning. To that end, we want to share some reading recommendations from
We’re delighted to announce our recent winning of 12 National Mature Media Awards℠, honoring the nation’s best marketing, communications, educational materials, and programs for older adults. Winners were chosen by a distinguished panel of judges
With the COVID-19 pandemic continuing to dominate the healthcare landscape, and with increased awareness around the essential services home care companies provide, it’s important for home care agencies to position themselves as local leaders who
“#1 Page Ranking Guaranteed! Double Your Website Traffic in 30 Days!” Have you ever received marketing emails or calls that make these kinds of promises? If you’re struggling for your home care company to rank
We’re honored to share the news that we’ve been selected by Creative Images, Inc. as winners of five 2020 Aster Awards: four gold and one bronze. The Aster Awards recognize outstanding healthcare professionals for excellence
If you feel like your website performance is sputtering and your competitors seem to be leaving you in the dust when it comes to driving new business, one reason could be that they have a
In the competitive world of home care, successful agencies must stand out in the expanding senior care market and offer not only a superior care experience but a stellar first impression to win the business
COVID-19 has reshaped the world as we know it. We are all moving forward together under unprecedented circumstances, navigating a landscape that changes daily, and practicing social distancing to flatten the curve. While this is
