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naming your business

What’s in a Name? Internet Tips to Consider When Naming Your Business

Naming your business? You better be considering domain names as well. Here are some name choosing tips to get you started.

ROI

How Do You Measure Success?

Measuring the return on investment (ROI) of an Internet marketing campaign can be difficult. Read on for a few tips on how to gauge the success of your online campaigns.

home care accomplishments

Don’t Let Your Accomplishments Go Unnoticed!

Don't be afraid to market yourself and your business. When your business wins an award or achieves something great, don't be shy about it, shout it from the rooftops! Learn more about where and

business blog

Better Business Blogging

Blogging isn’t just for hobbyists anymore! Business blogs are helping companies showcase themselves as industry experts one post at a time. Take a look at this blog about blogs to find out how blogging can

What is Going to Make Your Company Stand Out?

Celebrating what makes your business unique is what will help get you noticed and set you apart from the competition. Read our latest blog to find out more about making your business stand out

Top Three Things We Need From Our Web Clients

Before we dive into a new website design, there are a few things that we need to get started. Providing these three main items will help avoid headaches later and keep your project on

media placement

Creating Your Own Opportunities for Media Placement

There are so many opportunities for media placement out there today; it is almost a sin not to be scooping some of these up for your business. Check out this blog for some ideas to

Web development process

The Web Design and Development Process

Following up to the December 1st post about design vs. development, it’s time to recap and start the actual process. Now that you know the differences between the two, let’s talk about how they play

great website design

Great Design Isn’t Necessarily Usable

Are you considering usability when creating or updating your website? If not, you may be setting yourself up for failure! Planning how users will navigate your website will help ensure that they can find

design vs development

Home Care Marketing Design vs Development: What’s the Difference?

Web design is not the same as web development, but the two definitely compliment each other. And you really need both good design and clean development to create an effective website. So what is the

Call to action buttons

Call to Action Buttons

More than just visual elements, call to action buttons are actually designed with a strategy in mind.  When thought through properly, they can lead to more user clicks which in turn can lead to

Addicted to Multitasking? How It Could Be Hurting Your Home Care Business

Addicted to Multitasking? How It Could Be Hurting Your Home Care Business

Did you know that multi-tasking actually decreases a person’s IQ? Find out more about how multi-tasking can harm your business and how to help. 

Consistency in Design

You have a great website, stunning email campaigns, billboards all around town and a killer brochure…but they all look very different. Are these mismatched marketing tools hindering their effectiveness? I say, “Yes they are!”

Looking for a quick way to safely build your email contact list?

Just like there is no one silver bullet to marketing success, there is no magic bullet when it comes to building an email contact list. The goal is to avoid SPAM and to get

Make your website a billboard on a superhighway

Successful marketing in 2010 is so far different from what was traditionally taught as marketing and the key is the web. Take a look at that business website if it was designed

Game Changers: How Creative Thinking Helps Home Care Agencies Compete and Win

Game Changers: How Creative Thinking Helps Home Care Agencies Compete and Win

How does a small business compete when all the odds are stacked against them?  Larger companies with more purhasing power, more staff, and greater marketing budgets can present a huge obstacle when trying to

Direct Mail vs. Email: Which Brings Better ROI for Home Care Marketing?

Direct Mail vs. Email: Which Brings Better ROI for Home Care Marketing?

corecubed's MOST Program Administrator, Marissa Snook, examines the return on investment of direct mail marketing and email marketing.  Which method is right for your company?  Read below to learn what she found and how it

Separating Your Business From the Field With Smart PR

Amy Chilla details how your business can use public relations to set your business apart from your competition and gain exposure in the marketplace.

Grabbing the Spotlight: How to Elevate Your Home Care Agency With Digital Marketing

Grabbing the Spotlight: How to Elevate Your Home Care Agency With Digital Marketing

You’ve got a great product and a fantastic story to tell. You know who your customer is and you know exactly what you want to tell them about your company and why you are