Designing a website for your home care agency is one of the most important marketing decisions you’ll make. Families land on your site during stressful, emotional moments, and those first few seconds shape how they feel about your agency. A clean layout, clear messaging, and easy navigation can build trust quickly. A cluttered, outdated site can send them straight to a competitor.
If you want your website to work as hard as you do, planning is everything. Before a single color palette is chosen or a headline is drafted, you and your marketing team need clarity on what the site needs to accomplish and how it should guide families toward action.
Start With Information Gathering
Before design begins, sit down with your marketing partner, and get crystal clear on what you want your website to do. Think of this stage as your “assessment visit” for the project. You wouldn’t create a care plan without asking the right questions first; designing a website is no different.
Here’s what you’ll want to define:
- Purpose
What role will your site play? Do you primarily want to educate families, encourage inquiries, recruit caregivers, or support referral partners? A website can do all of these things, but you need a hierarchy so the design supports your top priorities. - Goals
What does success look like? More contact form submissions? Increased online visibility? Stronger caregiver applications? When your goals are clear, your marketing and design teams can build a site that actually moves the needle. - Target Audience
Home care websites typically speak to adult children searching for support, older adults making decisions for themselves, and referral sources who need to trust your professionalism. Knowing precisely who you’re speaking to determines your tone, layout, content, and calls to action. - Content and Brand Messaging
What makes your agency different? What do your clients value most about working with you? What tone best represents your brand: warm, clinical, sophisticated, reassuring? This is the foundation your writers and designers will build on.
This initial conversation shapes everything that follows, and it is truly the most important phase of the process.
Then Move Into Planning
Once you have a solid understanding of your goals and audience, it’s time to transform the ideas into structure. This phase gives your website its blueprint, much like mapping out the rooms and flow of a well-designed home.
A strong planning process includes:
- A Complete Site Outline
This includes every page on your website: your home page, service pages, about page, hiring page, blog, resources, and more. Subpages are mapped under each top-level category to show how users will move through the site. - Clear Navigation Paths
A good home care website guides visitors naturally, without confusion or clutter. Your developer and designer use your site outline to create intuitive navigation that helps families find what they need fast. - Content Planning
Writers use the site outline to create a content plan: what each page should say, what problems it solves, and what actions it encourages. Every page should reflect your voice and be optimized for search engines. - User experience (UX) Considerations
At the end of the day, your visitors may be overwhelmed, emotional, or in a hurry. A thoughtful user interface helps them feel grounded and supported. This includes readable fonts, clear buttons, compelling calls to action, strong imagery, and mobile-first design.
When planning is done well, the rest of the website process feels smoother and more aligned with your goals.
We Can Bring Your Website Vision to Life!
A strategic website is one of the strongest investments you can make in your home care agency’s growth. At corecubed, we guide you through every step, from early discovery conversations to planning, content creation, design execution, and search engine optimization. You’ll walk away with a site that reflects your mission, builds trust with families, and supports meaningful business growth.
If you’re ready for a website that works as hard as you do, call us at 800.370.6580 or reach out online. We have decades of experience in helping home care agencies grow, and we’d love to do the same for yours.