September 2024 Newsletter

Have you researched lately how many other home care providers are in your targeted geographic area? For instance, a quick look at the ​Illinois Care Planning Council website revealed that 299 non-medical home care agencies serve the Chicago area, and this is by no means an exhaustive list.

Staying ahead requires a strategic approach if you’re in a market with fierce competition. One avenue that has proven to be effective for home care marketing is paid advertising. Our experts are here to shed light on the intricacies of paid advertising for home care, specifically in two areas: pay-per-click (PPC) advertising and social media ads, to provide you with what you need to know to create successful campaigns.

Our President/CEO, Marisa Snook, authored the article How to Leverage Consumer-Driven Data to Increase Your Digital Advertising ROI in the Activated Insights 2024 Benchmarking Report. In the article, she explains that success begins with researching and understanding care consumer behavior and monitoring vital data points to enhance your marketing efforts. See the additional insider tips she shares in this year’s report – well known as THE resource for post-acute care providers, offering deep insights and practical tools to serve your clients better and strengthen your organization’s impact.

The Home Care Association of America (HCAOA) is extending its Home Care Industry Association Research Study deadline to September 9. This is your chance to contribute valuable insights that will shape the future of home care. The survey takes just 7 minutes, and by participating, you could win great rewards such as $500 Amazon gift cards, complimentary registration to the HCAOA National Conference, or a free annual HCAOA membership. Your input is crucial to helping HCAOA identify areas for growth and innovation. ​Take the survey today and invite others to join!