Merrily Orsini

Personal Motto: Onward and upward!

Specialties: Strategic thinking, schmoozing, that ‘vision’ thing.

Merrily Orsini is recognized widely as an innovative aging care thought leader with a laser sharp understanding of the market. In 1981, she started her first aging care business, a geriatric care managed home care agency that she grew exponentially and successfully sold, earning her a prestigious EY Entrepreneur of the Year Award. In 1998, she founded corecubed, a marketing firm dedicated exclusively to helping aging care providers grow their businesses, where she is now the founder and board chair.

Her insights into the future of aging care add to her remarkable marketing expertise in the home health, hospice, and home-centered care industries. While her specialization is in private duty home care, the span of her influence encompasses all models of home-based care.

Orsini has held many roles in the care at home industry, including service for numerous national organizations. At the 2018 NAHC Home Care and Hospice Annual National Conference, she was honored to present a compelling TED Talk on being a visionary in the industry. She was Chair of the Private Duty Homecare Association of America while on the board of the National Association for Home Care and Hospice, and also served as the Chief Strategic Officer for Private Duty for NAHC in 2011 and 2012. Her firm, corecubed, was the agency of record for the Home Care Association of America (AKA NPDA) from its inception through 2008. She also served on the board of the Aging Life Care Association when it was the National Association of Geriatric Care Managers.

In 2017, Merrily was honored to receive the Silver Lifetime Achievement Stevie Award for Women in Business. Created in 2002 to honor the achievements and positive contributions of organizations and working professionals worldwide, the Stevie® Awards are the world’s premier business awards. The Stevie Awards for Women in Business are open to all organizations worldwide, and recognize the achievements of women executives, entrepreneurs, and the organizations they run.

Merrily hosted and produced the Help Choose Home podcast for four seasons from 2018 through 2021. The series educates those who believe care at home makes sense and want to learn more. Find it where you listen to podcasts.