How a $50K PPC Investment Generated $1.6M+ in New Revenue
This franchise home care client partnered with corecubed to increase market share and grow revenue. Through a targeted, conversion-focused PPC strategy, the client turned paid search into a predictable, high-performing growth engine.
At-a-Glance Results
$1.6M+ in New Revenue
101 New Clients | 2.5 Years | $50K Investment
Campaign Performance
Over a 2.5-year period, this client’s PPC campaign delivered consistent, cost-effective lead generation:
- 1,127 conversions generated (phone calls and form fills)
- $1,333 average/month ad spend
- $24.96 cost per conversion (vs. $66.02 healthcare industry average, nearly 60% lower)
- 10.48% click-through-rate (ad click rate) (vs. 6.75% healthcare industry average, significantly higher engagement)
Tailored PPC Fuels Business Growth
*Industry average: 27.3% inquiry-to-admission ratio (Activated Insights 2024 Benchmarking Study; Median 50% Sales Conversion Percentile Ranking)
Revenue Growth from PPC
Lead generation drives significant year-over-year revenue growth:
2023 (partial year): 14 new clients ➔ $228,130* in revenue
2024: 40 new clients ➔ $651,800* in revenue
2025: 47 new clients ➔ $765,865* in revenue
2.5-Year Impact: 101 new clients ➔ $1.6M+ in new revenue
*$16,295 lifetime value of client (Activated Insights 2024 Benchmarking Study; Homecare Historical Customer Average Lifetime Value Percentile Ranking; Median 50%)
Return On Investment
- Total PPC investment (2023–2025): $50,000
- New revenue generated: $1,645,795
- Net gain: $1,595,795
- ROI: ~3,192%
- Return per $1 invested: ~$32.92
A $50K PPC investment over a little over two years generated over $1.64 million in new revenue, delivering an approximate 33x return. This case study demonstrates how a well-executed paid search strategy can dive consistent leads, convert them into clients, and deliver measurable, scalable revenue growth for home care agencies.
Ready to elevate your home care marketing?
corecubed helps agencies grow through proven PPC campaigns, SEO, and content marketing strategies that attract high-quality leads. Contact our team today or call 800.370.6580 to find out how we can help your agency grow.
Results shown in this corecubed case study are specific to this client and their unique situation, goals, market, competition, budget, and level of participation. PPC performance varies based on many factors, including search engine algorithm updates and industry conditions. These results are not guaranteed and should not be interpreted as typical for every client.