To support a Google Search Ad campaign focused on driving qualified inquiries and conversions, JFS Care needed a landing page that would truly connect with families searching for trusted in-home care in Los Angeles. We created a PPC-optimized page that showcases JFS Care’s long-standing commitment to dignity, independence, and compassionate service as a nonprofit provider. Featuring clear value-based messaging, clear navigation, and strong calls to action, the page guides families toward the care they need, while also helping maximize campaign ROI.