Continuum was looking for a way to automate some of the process for following up with inquiries and nurturing these relationships. To do this, corecubed wrote and designed a nurture campaign — a series of three emails which are triggered to begin after an inquirer fills out a contact form on the Continuum website or a Continuum sales team member manually triggers the email sequence. Through a system of tagging contacts that corecubed set up through a software called Keap, the Continuum team is building relationships and growing their client base, while maximizing administrative efficiencies.

The email campaign earned a 2022 Gold Aster Award for Healthcare Marketing Excellence.