October 2024 Newsletter

Get ready for a reality check: email has been around for more than 50 years! For many of us, it’s hard to even imagine life without it. From the moment we wake up, checking our inbox is often the first thing we do, and we remain closely connected to the steady flow of messages throughout the day. Over time, email has transformed into a powerful marketing tool, one that your care company can’t afford to overlook. If you haven’t tapped into the latest email marketing trends recently, you could be missing out on valuable opportunities to stay ahead of the competition!

Join us in Las Vegas at the Paris Hotel for this year’s Private Duty National Conference, November 18-20! Our own Marisa Snook will be presenting alongside home care experts Melanie Stover, Steve Weiss, and video content producer Nick Bonitatibus on pre-con day.

Curious how AI can enhance your advertising while keeping your brand intact? Don’t miss Marisa’s session, Harness the Power of AI for Advertising Without Compromising Your Brand, on Monday, November 18th at 1:10 pm. As a corecubed newsletter reader, save 10% with promo code SPK2024. Register today and learn from the best!

In home care, your reputation is everything. The trust you build with clients and their families doesn’t just stay private—it spreads through the community via online reviews. Positive reviews highlight the exceptional care you provide, attracting more families in need of your services.

But how can you encourage genuine, impactful reviews? Strengthen your reputation management with smart strategies that naturally boost your online presence and increase glowing feedback.

We’re thrilled to announce that we’ve received 14 awards for excellence in care marketing this year: 10 Aster Awards and 4 National Mature Media Awards, including:

• 6 Gold Aster Awards for social media, logo design, newsletters, a flyer, rack card, and calendar
• 2 Silver Aster Awards for a magazine ad and brochure
• 2 Bronze Aster Awards for a sales flyer and website
• 1 Silver and 3 Bronze National Mature Media Awards for logo design, website, flyer, and brochure

Want award-winning results for your care company? Call us at 800.370.6580 or connect with us online!