The quantity of social media platforms today can feel overwhelming, particularly to small businesses. There is a seemingly constant guessing game of which platforms your business should be on and how to best use them to grow your senior care agency. To be successful in social media marketing, however, you don’t need to be doing everything everywhere all at once. Pick one or two social media platforms to focus on. Then engage with the people you want to reach in helpful ways and consider advertising on your primary platform.
In particular, Facebook allows senior care businesses to reach both prospective clients and/or their loved ones and caregivers with relative ease. If you are willing to “pay to play” with advertising dollars, it’s time to make Facebook your friend.