As the holidays approach, take time to think about how you want to end your business year. Have you met your company goals? Are there referral relationships that could use more attention? How can you gain momentum now to carry into the next year? Considering these questions will help you prepare a plan for the months ahead and allow you to finish this year strong.

Of course, there are many business priorities for home care agencies, but relationship-building with referral sources should be near the very top of the list. Case managers and social workers are key contacts that many agencies would like to focus more time and attention on in an effort to stay top-of-mind in a crowded market of providers.


We live in a time of celebrating self-importance. Social media is bursting with filtered selfies and stories of successes that drive digital pats on the back. While there’s certainly nothing wrong with a healthy dose of self-confidence, we may be losing sight of something that’s even healthier for us, especially as home care executives: humility.

Cognitive humility is, in fact, a crucial component of strong leaders. There may be a tendency to equate humility with weakness, but it actually requires great strength.

“Humility is about minimizing the self and maximizing the bigger purpose you represent. When you think about humility in that way, it becomes a vital competency in leadership because it takes the focus from the “I” to “We.” Leaders with humility engage us and give us a sense of identity and purpose,” explains Angela Sebaly, co-founder and CEO of Personify Leadership and author of “The Courageous Leader.”


Would you like to learn which digital marketing strategies are actually worth pursuing and make the largest impact toward getting more qualified leads?

Join us for‘s FREE Digital Marketing Academy webinar this Thursday, October 14th, at 2:00PM EDT, to hear from several successful home care agency owners (and Caring Stars award winners) from around the country who candidly share their marketing wins and the strategies that have most helped them stand out in a crowded marketplace.

The webinar is free, but registration is required.

corecubed Online, On the Road, and On-Demand

corecubed On the Road

Oct. 14 – Digital Marketing Academy
Time: 2:00-3:30PM EDT

Home Care Digital Marketing in 2021: Agency Owners Share Their Winning Strategies

corecubed Online

Oct. 28 – DecisionHealth 2021 Private Duty National Conference & Expo
Time: 3:45PM PDT

Closing Business Starts with Call #1

corecubed On-Demand

Visit our recorded webcasts page for complimentary access to the in-home care industry’s most comprehensive and educational home care marketing, operations and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Our coaches use their home care sales and operations experience to train your team to overcome a variety of sales obstacles.

Facebook Twitter LinkedIn YouTube Pinterest

corecubed | 800.370.6580 x1 |


700 Pole Creasman Road,
Asheville, North Carolina 28806
United States