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There was a time in the not so distant past that home care agencies had distinctly different strategies for sales and marketing compared to staffing and recruitment. But in today’s hyper-competitive market, agencies need to be selling their employment opportunities to prospective caregivers just as much (or more so) than they are selling their services to prospective clients.

As you are planning for 2022, anticipate investing in your strategic recruitment efforts as you do sales and marketing. Many of the same digital marketing strategies used for attracting client and referral sources can also be used to attract new caregiver staff.

Today’s job seekers are online finding opportunities for work. And while online, they are not only looking at job postings, but also reviews as to what people have to say about a potential place of employment. If your agency has less than stellar online reviews, those disparaging comments may not only hurt your potential to gain clients, but also to employ new caregivers.

RISE, our easy-to-use online review management system, helps busy home care business owners generate both customer and employee feedback. This translates into positive online reviews that improve your agency’s reputation and get more job seekers to consider applying for your open caregiving positions.

Thank you for all that you do in caring for others. We hope that you and your loved ones have a restful and fulfilling Thanksgiving holiday!

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