When writing about aging populations, marketers should keep in mind that language leaves a lasting impact. As language around aging shifts, home care agencies should be aware of how they address and discuss issues related to older adults.

When these ideas about aging and older people are accepted and normalized on our screens, it becomes harder to identify the harmful ways that aging is discussed, even within the home care industry. As a home care marketing agency, it’s important to commit to improving how we write about and portray older adults to ensure that representation is respectful and fair.


A shortage of quality caregivers is nothing new to home care agency owners. The stress and strain of implementing effective recruitment tactics paired with developing strategies to reduce caregiver turnover go hand in hand with the increasing need and desire for senior care at home. Yet as with so many other aspects of life, 2020 elevated the concerns to an entirely new level – one that feels insurmountable to many. How can you ensure that your agency is able to attract and retain the best caregivers in order to sustain and grow your client base? Creative thinking is going to be key.

We’re delighted to announce the honor of receiving three Digital Health Awards for exceptional website creation for three of our clients:

In its 23rd year, the Digital Health Awards program recognizes the world’s best digital health resources.


It’s always our goal to exceed the expectations of our clients, and these awards verify our commitment to the highest standards.

Let us help your business better reach your target market with our award-winning home care marketing and sales products and services!

corecubed On the Road and On-Demand

corecubed On-Demand

Sep. 26-27 – Home Care Association of America Annual Leadership Conference
Time: TBD

Unlocking User Experience Through Data-Driven Website Design

Oct. 28 – DecisionHealth 2021 Private Duty National Conference & Expo
Time: 3:45PM PDT

Closing Business Starts with Call #1

corecubed On-Demand

Visit our recorded webcasts page for complimentary access to the in-home care industry’s most comprehensive and educational home care marketing, operations and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Our coaches use their home care sales and operations experience to train your team to overcome a variety of sales obstacles.

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corecubed | 800.370.6580 x1 |


700 Pole Creasman Road,
Asheville, North Carolina 28806
United States