When searching for care for a loved one, consumers are faced with myriad choices. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are consistently met? The answer is trust marks.

A trust mark is a green light for consumers and referral sources to proceed – into your website and into a relationship with your company. Trust marks are independent, third-party assurances that communicate to consumers that your agency has met specific criteria to achieve a distinct designation. In meeting the criteria, home care agencies can then display the logo, seal or emblem of the third party on their website, marketing materials, and other communications.

In the home care industry, trust marks are essential for building consumer confidence in your company, your services and your commitment to high quality care. Because of this, it’s imperative to not only pursue the steps necessary to earn and maintain trust marks, but to feature them prominently on everything from your website to your email signature.

New Year, New Roles at corecubed!


corecubed is pleased to announce new leadership roles for key team members in 2021:

Merrily Orsini, a widely recognized thought leader in aging care, founded corecubed in 1998. Thanks to Merrily’s vision, corecubed has become the leader in leveraging in-home care industry expertise and experience to create unified, seamless, and integrated marketing and sales strategies that support the growth and profitability of quality care providers.

According to Merrily, former President/CEO and now Founder/Board Chair, “It thrills me to see Marisa and Amy taking the helm, and I look forward to corecubed helping many more in-home care companies grow and thrive through their strong leadership, commitment, and vision.”

corecubed Online and On-Demand

corecubed On-Demand

March 16 – Home Care Growth Summit by Home Care Pulse
3:00 – 3:45PM EDT

What Should a Home Care Sales and Marketing Budget Look Like?

March 17 – Agency Momentum Series by HCAOA
2:00 – 3:00PM EDT

Online Review Strategy: More Than Just Good Luck

corecubed On-Demand

Visit our recorded webcasts page for complimentary access to the in-home care industry’s most comprehensive and educational home care marketing, operations and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Our coaches use their home care sales and operations experience to train your team to overcome a variety of sales obstacles.

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corecubed | 800.370.6580 x1 |


700 Pole Creasman Road,
Asheville, North Carolina 28806
United States