When searching for care for a loved one, consumers are faced with myriad choices. With service offerings that seem similar across providers, how does a home care agency stand out from competitors and provide consumers with confidence that the highest standards are consistently met? The answer is trust marks.
A trust mark is a green light for consumers and referral sources to proceed – into your website and into a relationship with your company. Trust marks are independent, third-party assurances that communicate to consumers that your agency has met specific criteria to achieve a distinct designation. In meeting the criteria, home care agencies can then display the logo, seal or emblem of the third party on their website, marketing materials, and other communications.
In the home care industry, trust marks are essential for building consumer confidence in your company, your services and your commitment to high quality care. Because of this, it’s imperative to not only pursue the steps necessary to earn and maintain trust marks, but to feature them prominently on everything from your website to your email signature.