If you’ve been in the home care or healthcare field for any length of time, you’re undoubtably familiar with HIPAA – the Health Insurance Portability and Accountability Act of 1996. HIPAA set national standards for how to protect patients and their private health information.

As employers in the home care industry, most understand that HIPAA covers information that would be collected in a client file – from date of birth to information about health conditions.

HIPAA is also designed to cover marketing efforts. The HIPAA Privacy Rule provides patients with control over how their protected health information (PHI) is used and disclosed for marketing purposes. Because of this, it’s important that all home care marketing efforts comply with HIPAA standards to ensure that no PHI is being disclosed, putting your agency at risk for a potential violation.


The Aster Awards are well known for recognizing the nation’s top healthcare marketing professionals for outstanding excellence. We were thrilled to earn six of these elite awards in 2021 for our clients:

We’re honored to know that we’re providing our clients with award-winning home care marketing tools to help them showcase the exceptional services they’re providing to the families they serve.

Want to achieve the same stellar results for your home care agency? Call us at 800.370.6580 to find out how we can help.

corecubed On the Road, Online, and On-Demand

corecubed On the Road

Sep. 26 – Home Care Association of America Annual Leadership Conference
Time: 11:00AM-12:00PM EST

Unlocking User Experience Through Data-Driven Website Design

Oct. 28 – DecisionHealth 2021 Private Duty National Conference & Expo
Time: 3:45PM PDT

Closing Business Starts with Call #1

corecubed Online

Oct. 14 – Digital Marketing Academy
Time: 2:00-3:30PM EDT

Home Care Digital Marketing in 2021: Agency Owners Share Their Winning Strategies

corecubed On-Demand

Visit our recorded webcasts page for complimentary access to the in-home care industry’s most comprehensive and educational home care marketing, operations and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Our coaches use their home care sales and operations experience to train your team to overcome a variety of sales obstacles.

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corecubed | 800.370.6580 x1 |


700 Pole Creasman Road,
Asheville, North Carolina 28806
United States