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With spring training in full swing, now is the perfect time to think about what the right coach can do, not just for your favorite team, but for your home care business. Ideally, your home care agency has a salesperson or team with deep industry expertise and knowledge, strong community connections with referral sources, and a passion for sales. Yet even with the best players on your team, continually honing strategies and skills is key to remaining ahead of the fierce and ever-expanding competition.

This is where a professional sales coach, with specific experience in home care, is a game-changer. Read on to learn about a real-life example of the results you can expect from corecubed‘s custom sales coaching program.

How to Communicate in a Crisis

With all that’s happening in the world today, it’s important to consider how to communicate with key stakeholders (clients, their family members, employees, the media, etc.). Here are some important things to consider:

• Who is your company spokesperson? Or, do you have a team who will work together in creating and communicating key messages?
• What phone number should clients, family members, and employees call during an emergency? Your main phone number or your 24/7 on-call number?
• What channels of communication will you use to get your message to those who need to receive it? (website, email, text, phone, etc.)
• What do you want to say to your stakeholders? How is your agency handling the crisis?

Following a major earthquake in 2018, corecubed helped an Alaska home care agency post a pop-up on their website homepage to inform clients, families, and the public of their crisis response. Having a dedicated marketing partner like corecubed allowed them to work quickly to get messages up on the website and social media. To learn more about crisis communications, visit this website, and for more information about working with corecubed to manage your digital communications, click here.

Innovative Tech Helps Seniors Choose Independence and Privacy

Home monitoring systems for seniors can stir up privacy concerns, including users feeling that they are “being watched” or not wanting to wear a device. John Robertson, founder and CEO of Home EXCEPT, created noninvasive, ambient home sensor technology that improves health and safety. Listen to an interview with John on the Help Choose Home Podcast to learn more. Find this episode and others on iTunes, Google, & other podcast directories, or click here to listen on any device.

corecubed On-Demand

Find out where you can learn from our team of home care marketing experts!

Visit our recorded webcasts page for access to the home care industry’s most comprehensive home care marketing, operations, and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Shelle Womble uses her home care sales and operations experience to train you to overcome a variety of sales obstacles.