As the owner or manager of a home care agency, your days are filled with paperwork, fulfilling staffing needs, and most importantly, providing top-notch care for clients and their families. And while you recognize the value of search engine optimization (SEO), pay-per-click advertising (PPC), and website updates and analytics, finding the time needed to invest in them is the challenge. Though you know the importance of having a marketing strategy, those tasks pale in comparison to the urgency of helping clients. And let’s face it, your expertise is probably in client care, not in Google analytics.
This is not an uncommon situation for home care agencies. Staff members are focused on fulfilling the mission of the organization, and that typically means that not enough attention is paid to SEO and marketing. The drawback is that with constant shifts in what Google is looking for, it requires expertise to not only implement an effective SEO strategy, but ongoing maintenance and training to stay on the cutting edge. The good news? Understanding that the intricacies and never-ending shifts in effective SEO strategies is best left to the experts; and as a certified Google Partner, we know the best SEO methods for home care agencies.
Read on to learn our best tips for your agency’s SEO and online marketing strategy.