SEO and PPC Strategies

As the owner or manager of a home care agency, your days are filled with paperwork, fulfilling staffing needs, and most importantly, providing top-notch care for clients and their families. And while you recognize the value of search engine optimization (SEO), pay-per-click advertising (PPC), and website updates and analytics, finding the time needed to invest in them is the challenge. Though you know the importance of having a marketing strategy, those tasks pale in comparison to the urgency of helping clients. And let’s face it, your expertise is probably in client care, not in Google analytics.

This is not an uncommon situation for home care agencies. Staff members are focused on fulfilling the mission of the organization, and that typically means that not enough attention is paid to SEO and marketing. The drawback is that with constant shifts in what Google is looking for, it requires expertise to not only implement an effective SEO strategy, but ongoing maintenance and training to stay on the cutting edge. The good news? Understanding that the intricacies and never-ending shifts in effective SEO strategies is best left to the experts; and as a certified Google Partner, we know the best SEO methods for home care agencies.

Read on to learn our best tips for your agency’s SEO and online marketing strategy.

A Simple Step Toward Better Accessibility for Your Website


Did you know that as many as one out of five Americans require some form of accommodation to effectively access the internet? Visual, auditory, and motor impairments can make it challenging to maneuver through your website, which is why we at corecubed are offering an easy solution: installment of an accessibility widget to your WordPress website for a nominal fee. The widget itself is free, and can be used as-is, or white-labeled with your agency’s name. And, it increases compliance with ADA requirements.

corecubed On the Road, Online, and On-Demand

Find out where you can learn from our team of home care marketing experts!

corecubed On the Road

Sep 22 – HCAOA 2019 Annual Leadership Conference
Tuscon, AZ
Developing a Sales Team that Delivers Results

Nov 11 – DecisionHealth’s 22nd Annual Private Duty Conference & Expo
Las Vegas, NV
Solving the SEO Puzzle: How Anyone at Your Agency Can Be a Piece of the Solution

Oct 13-15 – NAHC Annual Conference
Seattle, WA
Poised for Growth: Developing a Strategic Sales Plan

corecubed On the Road

Oct 3Webinar with
2:00pm – 3:00pm EDT
Crack the Code: What Does It Take to Grow in Home Care?

corecubed On-Demand

Visit our recorded webcasts page for access to the home care industry’s most comprehensive home care marketing, operations, and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Shelle Womble uses her home care sales and operations experience to train you to overcome a variety of sales obstacles.

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corecubed | 800.370.6580 x1 |


700 Pole Creasman Road,
Asheville, North Carolina 28806
United States