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For the longest time, home care agencies have focused mainly on print and direct mail advertising strategies to generate new business. While these traditional techniques are important and still bring value, many home care agencies are mixing up their overall marketing strategies by implementing SEO (search engine optimization) and PPC (pay-per-click). Using both SEO and PPC can boost traffic to your home care website, enhance the quality of that traffic, and increase your ROI. However, these things can only happen if you understand the differences between SEO and PPC, when to use them, and how to use them together.

Summertime: The Time to Emphasize the Benefits of Home Care

Ah, summertime – time to relax and enjoy family vacations, leisurely outdoor picnics, baseball games, and so much more. But for family caregivers, taking time to stop and smell the roses may be easier said than done.

Make sure overwhelmed family members understand the many benefits of professional in-home respite care, for themselves as well as for the seniors they love. A good place to start is in our blog post, Home Care Marketing Tip: Encourage the Sandwich Generation to Add a Side Order of Social Life, in which we highlight the importance of maintaining caregivers’ own social connections and personal wellbeing.

And, you can always trust the home care marketing experts at corecubed to make sure it’s YOUR agency those busy family members choose when they’re ready to explore care options. Call us at 800.370.6580, x3 or contact us online, to learn how!

Refresh Your Web Presence with a Worry-Free Website

We were honored to provide client Anh Dang of CareWorks Health Services with an updated, eye-catching and user-friendly website, and are grateful for her kind words of appreciation:

“The new website looks fantastic. I’m very pleased with how it turned out and the collaboration process along the way. Your team definitely made it easy to modernize our website without losing the essence of the company.”

Read more glowing testimonials from happy clients by clicking here, and if you’re interested in discovering the difference our aging care marketing services make in how your agency presents to your target audience, contact our team of experts.

corecubed On the Road, and On-Demand

Find out where you can learn from our team of home care marketing experts!

May 22 – CAHSAH 2019 Annual Conference
Rancho Mirage, CA
The Power Is in the Plan: How a Detailed Strategic Sales Plan Will Propel Your Agency Toward Success

Nov 11 – DecisionHealth’s 22nd Annual Private Duty Conference & Expo
Las Vegas, NV
Solving the SEO Puzzle: How Anyone at Your Agency Be a Piece of the Solution

July 31 – HCAF’s HomeCareCon
Championsgate, FL
The Power Is in the Plan: How a Detailed Sales Strategy Will Give Your Agency the Muscle for Success

Visit our recorded webcasts page for access to the home care industry’s most comprehensive home care marketing, operations, and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Shelle Womble uses her home care sales and operations experience to train you to overcome a variety of sales obstacles.