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The demographics, they are a-changin’. According to the Rural Health Information Hub, there are currently more than 46 million adults 65 years of age and older living in the United States. By 2050, that number is expected to grow to nearly 90 million. What does this mean for America? By 2030, one in five Americans is projected to be 65 years of age and over, and it’s imperative that our healthcare and social systems are prepared to meet this unprecedented demand for caring for our older adult population.

As home care providers, you are probably already beginning to see the impact of the growing senior population through increased demand for in-home care services. According to a 2018 AARP survey, approximately 76% of people 50 years of age and older would like to live in their homes as long as possible, a figure that increases with age.

While the demand for high-quality in-home care is seeing sustained growth, in some ways, home care continues to be a well-kept secret. Consumers and potential referral sources may have a general sense of the industry, but oftentimes home care can seem complicated, and many healthcare professionals are unsure of when and how it can be accessed. Read on to find out how a podcast is helping the home care industry allow more consumers and referral sources to choose home.

Award-Winning Marketing That Makes Your Agency Shine!

We’re delighted to share the news that we’ve been honored by Marketing Healthcare Today Magazine and Creative Images, Inc. with four 2019 Aster Awards: three gold and one silver. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind.

Judged on creativity, layout and design, functionality, message effectiveness, production quality and overall appeal, receiving an Aster Award means being placed in the top 16% of the nation for advertising excellence.

While we’re certainly proud of this achievement, it’s our clients who are the real winners. Serving as a partner with decades of aging care expertise, we understand the ins and outs of the industry, including the latest trends, research, and legislation, providing an unsurpassed level of knowledge and professionalism that helps agencies grow and flourish. Read on to hear more of what our winning clients have to say!

Boost Home Care Sales with Our New Strategic Sales Plan Guide

Our new detailed strategic sales plan guide provides both the analysis and implementation steps required for home care sales staff to succeed, including tools and formulas to track:

• Inquiry to sales conversions
• Referral sources
• Caregiver staff turnover and utilization rates
• Employee referral sources
• Client lengths of stay
• And more!

Take your home care sales efforts to the next level; order your strategic sales plan guide today!

corecubed On the Road, and On-Demand

Find out where you can learn from our team of home care marketing experts!

July 31 – HCAF’s HomeCareCon
Championsgate, FL
The Power Is in the Plan: How a Detailed Sales Strategy Will Give Your Agency the Muscle for Success

Nov 11 – DecisionHealth’s 22nd Annual Private Duty Conference & Expo
Las Vegas, NV
Solving the SEO Puzzle: How Anyone at Your Agency Can Be a Piece of the Solution

Sep 23 – HCAOA 2019 Annual Leadership Conference
Tuscon, AZ
Developing a Sales Team that Delivers Results

Visit our recorded webcasts page for access to the home care industry’s most comprehensive home care marketing, operations, and sales webinar library available online!

Online sales training when you want it!
corecubed offers virtual home care sales training to fit your needs. Shelle Womble uses her home care sales and operations experience to train you to overcome a variety of sales obstacles.