Running a successful home care agency takes a lot of things – quality caregivers, a strong marketing and sales strategy, and, most importantly, clients. Getting clients, however, can be a struggle for many agencies, even as the need for care continues to soar. The key is to know how and where potential home care leads are searching for services and create a “magnet” or a means of attracting leads to your business.
Today, people overwhelmingly use the Internet to search for the goods and services they need. That means that a key magnet you need to attract potential leads is high quality, regularly updated content. If you haven’t yet started a home care blog as part of your integrated home care marketing strategy, now is absolutely the time! Far from a lost art of the web, blogging provides a significant impact for companies today. According to Websitebuilder.org:
- On average, companies that blog receive 55% more website visitors
- Companies that blog receive 97% more links to their website
- 70% of consumers learn about a company through articles rather than ads
While blogging began as more of an online diary in the early days of the Internet, for today’s businesses, blogging does more than simply let followers know about recent news and events. When done right, your agency’s blog can establish you as an authority in your field, give potential clients, referrals, and caregivers an inside look at your workplace culture, and boost your home care SEO. In essence, a well-written and regularly updated blog can be a powerful lead magnet for home care agencies. Click here to find out how.