February 2018 Newsletter

As industry insiders know, marketing home care is different from selling other services. As great as your passion is for providing home care and enhancing others’ lives, there’s no denying the challenges home care marketing and sales can present. As Shakespeare put it, “The course of true love never did run smooth.”

In the past year, we introduced some home care marketing blogs and webcasts that providers really fell for, and we wanted to share those again. The following are our most popular blogs and webcasts of the past 12 months. The information you’ll find in each will give you the tools you need to tackle your biggest home care sales and marketing challenges of 2018.  

Love Your Website? Keep It Safe with Help from corecubed!

Your website is your marketing hub, where the majority of your potential customers go to make buying decisions. Because it’s such an integral part of your marketing, it’s vital to keep it safe. Today, it’s not a question of if someone will try to hack your website, it’s when, which is why we highly recommend purchasing an SSL certificate from your hosting service to ensure your website is functioning securely. An SSL certificate has a few advantages, including:

• SEO benefits. Search engines like Google have started ranking sites with https in front of their names higher than insecure sites.
• Overall site security. Any data between your website and your visitor’s computer is encrypted. This makes the hacker’s job more difficult when they try to snoop on your traffic to catch a glimpse of your password, etc.

corecubed  can help you learn about the importance of SSL certificates and other web maintenance measures that keep your site secure. The corecubed web team can help you secure an SSL certificate and keep your home care website safe and secure. Contact us today to learn more!

Give your home care agency team the gift of professional sales and operations development and training for Valentine’s Day! Home care sales and operations coach Shelle Womble offers a wide range of training options to meet your agency’s unique needs, including:

These one-day, two-hour online home care sales training classes start next week:

• Inquiry Management – Tuesday, February 20th
• Anatomy of a Sales Call & Community Presence – Tuesday, February 20th
• Targeting LTCI & VA – Wednesday, February 21st
• Strategic Planning for Home Care Sales Management – Thursday, February 22nd
• DiSC® selling style assessments for sales teams 

We also offer:

• Custom CRM development
• Custom sales and/or operations coaching, including online support, management, and training 
• Home care sales boot camps and in-person consulting
• Mystery shopping services

Recruiting top caregivers has long been a thorn in the side of home care agencies, as has finding a way to stand out and increase sales in today’s crowded marketplace. But that’s not where the similarities between the recruitment and home care sales processes end!

Watch our recent webcast with HR consultant and advisor Anne-Lise Gere to learn how marrying home care sales and recruitment can help you grow both your ideal client base and quality caregiver pool.