It’s that spooky time of year when all the ghouls and goblins come out. Wondering what creepy costume you can don while taking the kids trick-or-treating? A simple solution might be to wear a t-shirt with the words “SHARE” or “FREE.” If that doesn’t sound scary to you, then you haven’t been living in the upside-down world of Facebook as much as we have.

A Facebook user survey played a big role in creating a sense of fear around these words. In the survey, approximately 500,000 Facebook users were polled, and the vast majority noted that they wished to see more posts from friends and family as opposed to promotional posts. To meet the needs of their users, Facebook began making adjustments to their algorithm to flag certain buzzwords as triggers that indicate posts coming from business pages are too promotional. Once a post is flagged, it may show up in fewer timelines, and therefore be seen by fewer users, even if those users have liked your page. It’s unclear exactly when Facebook started making these adjustments, but they were likely initiated as early as 2015, targeting larger businesses and those with particularly spammy posts. In the last year, however, these changes have also begun to affect the reach of smaller businesses.

Buzzwords That Really Bite
So how do you know what words might frighten Facebook into demoting your posts? There’s no official list, but it helps to think like an advertiser. What words are frequently used in ads? What words do you see when someone wants to sell you something? Click here to learn what words might be scaring away your Facebook reach.

Hurry! Claim a Spot in Our October Sales Coaching Class Today!

Ready to turn your home care sales team into champions? The reviews from our September online sales coaching class have been outstanding, and our resident home care sales coach, Shelle Womble, is ready to train a new group of home care sales experts!

Our October class starts THIS FRIDAY and there are only a few spots left!

Click here to learn more about the class and reserve your spot today.

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Merrily Orsini Named a Finalist for a Lifetime Achievement in Business Stevie Award!

We’ve always known how amazing she is, but now it’s official! corecubed’s fearless leader, Merrily Orsini, has been named a Lifetime Achievement finalist in the 14th annual Stevie® Awards for women in business. More than 1,500 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women Run Workplace of the Year.

Orsini was nominated for this award by the corecubed staff for this prestigious recognition, but she holds a host of other personal honors, including Louisville Magazine Critics’ Choice Best Digital Age Entrepreneur, Working Mother Magazine’s Best Women Owned Businesses Award, induction into the Jefferson County Office for Women Hall of Fame, state delegate to the National Leadership Institute on Aging, Greater Louisville, Inc. Metro Chamber of Commerce, Woman of Achievement Award (Business and Professional Women/River City) among many others.

As corecubed’s Managing Director, Amy Selle, notes, “Merrily is an inspiring leader, and we are all excited to see her honored as a Stevie Award Finalist.” Click here to learn more about Merrily’s nomination and the Stevie Awards.

Have You Seen the New corecubed Website?

Sometimes we all need a little refresh. At corecubed, we focus on helping our clients look and sound their best, and recently we decided it was time to do the same for ourselves! Our expert team of designers and content marketers turned their eagle eyes on our own website to give it a brand new look, feel, and flow that we love and we think you’ll love too. If you haven’t yet, check out the new look of corecubed at corecubed.com!

Need help ensuring your marketing isn’t scaring off clients? corecubed has the aging care marketing expertise you need. Contact us here for a quote, or call us at 800.370.6580 x1. You can also drop us an email at info@corecubed.com.

Visit corecubed.com to read more about our team and our services, products, and thoughts.