Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see?
At corecubed, we pride ourselves on helping in-home care agencies define the personality of their businesses through branding, and then project that brand to their intended market, to essentially say, “This is who we are, what we stand for, what we promise to do for you.”
But we’ve been working in home care marketing long enough to see it all, and there are certain marketing no-nos we’ve come across that get under our skin. We’d like to share some of them, with the hope that these examples will help those in the home care industry see themselves as their potential clients see them from the outside looking in. In some cases, it’s not pretty!
Your logo is the first visual representation of your brand that people see. It should reflect both what your company does and the feeling you want clients to experience when interacting with your company. So when a home care agency uses a cartoonish animal in their logo, it can throw up a red flag. Close your eyes for a moment and picture a cartoon animal (any animal, your choice). What feeling does that invoke? If you saw only the animal and nothing else – no slogan, no website, etc. – who would you think the product or service was for?
As the business owner, you may love bears and think that they’re cute and cuddly, but when designing a logo, it’s important to consider your target audience’s feelings. What does a cartoon animal convey to a senior who needs help at home, but still considers himself independent? A sense of being caged in? That the company sees him as child-like? Whatever the intended meaning, your logo needs to be geared more toward your client than your own personal interests.
Click here to learn other marketing pet peeves to avoid and find out how corecubed can get your marketing back on track.