Imagine, for a moment, that you are your business, personified. Now take a look in the mirror. What do you see? More importantly, what does your target audience see?

At corecubed, we pride ourselves on helping in-home care agencies define the personality of their businesses through branding, and then project that brand to their intended market, to essentially say, “This is who we are, what we stand for, what we promise to do for you.”

But we’ve been working in home care marketing long enough to see it all, and there are certain marketing no-nos we’ve come across that get under our skin. We’d like to share some of them, with the hope that these examples will help those in the home care industry see themselves as their potential clients see them from the outside looking in. In some cases, it’s not pretty!

Logo No-Nos
Your logo is the first visual representation of your brand that people see. It should reflect both what your company does and the feeling you want clients to experience when interacting with your company. So when a home care agency uses a cartoonish animal in their logo, it can throw up a red flag. Close your eyes for a moment and picture a cartoon animal (any animal, your choice). What feeling does that invoke? If you saw only the animal and nothing else – no slogan, no website, etc. – who would you think the product or service was for?

As the business owner, you may love bears and think that they’re cute and cuddly, but when designing a logo, it’s important to consider your target audience’s feelings. What does a cartoon animal convey to a senior who needs help at home, but still considers himself independent? A sense of being caged in? That the company sees him as child-like? Whatever the intended meaning, your logo needs to be geared more toward your client than your own personal interests.

Click here to learn other marketing pet peeves to avoid and find out how corecubed can get your marketing back on track.

A Surprising Link Between Email Marketing & Home Care SEO


From the outside, SEO and email marketing seem like two entirely separate types of marketing. After all, emails themselves don’t directly impact website rankings and emails don’t need keywords or meta data to get noticed. However, there is a rather surprising link between email marketing and home care SEO that often goes overlooked.

Click here to learn how smart marketers can use email marketing campaigns to improve their website’s SEO.

Get the Manual All Home Care Agency Owners Need


Whether you’re a start-up agency or you’ve been in the game for years, every home care agency needs a policy and procedures manual developed by industry experts. Luckily, there’s a manual that includes everything needed to start or grow a non-medical home care business, written by renowned home care industry experts. corecubed’s Private Duty Business Manual contains eight modules, each full of expert advice and industry-specific forms to help you better market your business, recruit caregivers, develop employee policies and procedures, and much more.

Click here to learn more about our Private Duty Business Manual and purchase yours today

Need a marketing partner who can help your home care agency define your business personality through branding? corecubed has the aging care marketing expertise you need. Contact us here for a quote, or call us at 800.370.6580 x1. You can also drop us an email at

Visit to read more about our team and our services, products, and thoughts.

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corecubed | 800.370.6580 x1 |


700 Pole Creasman Road,
Asheville, North Carolina 28806
United States