If we’re honest, we all make a few resolutions at the beginning of a brand new year. Even those of us who publicly claim that New Year’s resolutions are hokey tend to make some silent pledges as the clock strikes twelve that we’ll exercise more, keep in better touch with friends and family, or learn a new skill. When it comes to New Year’s resolutions for home care companies, we think the decision to run a smarter website is one of the best that agency owners can make.
The website is an incredibly vital and increasingly important part of any home care business. Yet, we are often surprised by how few home care agencies keep up with regular website maintenance. Often we find that clients who have hired us to provide SEO services are not maintaining their websites by installing new updates to the WordPress core or plugins on the site when they are released. We also run into agency owners who are not backing up their sites on a weekly basis.
Just like your smartphone and the apps on it, which receive updates that need to be installed, updates are also released for your website and the plugins used on your site. Installing these updates, and then checking the site to make sure that changes in format and function have not occurred, is an important step in keeping your website safe, running smoothly, and helping you garner better rank.
Click here to learn what mistakes to avoid to ensure your website is running smoothly in 2017.