Love is in the air, and there’s nothing home care agencies love more than clients. Your very services are based around that love and the desire to help people live their best lives. But there’s another way to show your love for current and potential clients and referrals, and it just takes a little marketing ingenuity.
For way too long, marketing focused on the hard sell, i.e., “You need this service. Buy it today!” Today more companies take a softer approach to marketing, one that focuses on building strong relationships with the people they serve and assist. This new approach has given birth to what is called a “customer love campaign.”
A customer love campaign is a simple concept that can achieve great results in terms of retaining current clients and increasing leads for new ones. Customer love campaigns are automated email campaigns that help you stay in regular communication with clients and referral sources while also offering them something like helpful tips or even a discount. But, “How is this type of giving valuable?” you might ask.
Click here to learn how to launch a customer love campaign that gets results.