Everyone knows that in the movies the bad guys wear black, and the good guys always wear white. The same is true in the world of search engine optimization (SEO). As such, SEO is often categorized as either white hat or black hat, and as you can guess, one is good and the other is both bad and harmful for your website.
Simply put, black hat SEO refers to the use of unethical practices that trick search engines into ranking websites higher. This can include techniques like keyword stuffing, spamming forums, non-company-related social media sites with links to your website, hiding content on a page, etc., all of which can get your site in big trouble with Google, but that’s not all. Often, black hat SEO employs content manipulation tactics that do not benefit your target audience. This causes your audience to lose interest in your page because of text that’s not relevant to their interest in home care, which defeats the purpose of having a website altogether.
What is white hat SEO? Click here to learn why it’s so important to your home care marketing.