If you’re a fan of crime dramas (who isn’t?), you are familiar with the evidence board. You know, the giant board in the police station with all of the suspects and clues on it and a red string linking them together? A smart detective likes to see how the evidence links up, because often things connect in surprising ways.
Surprising connections are plentiful in the world of SEO too. One of the most notable is the link between SEO and email marketing. Email and SEO exist in different online realms, which is why not many detectives think to connect the two. And while emails themselves don’t directly impact website rankings, you’d be surprised at how smart marketers can use email marketing to improve their website’s SEO by:
- Linking newsletter articles to blogs: A key point many people miss when creating marketing content is how multipurpose it can be. If you’re writing content for your agency’s newsletter, remember that the same content can work as a blog post too. A great way to keep your newsletters succinct while encouraging readers to follow the clues back to your website is to include a teaser of the article, and then link readers to the full article on your blog, just like I’m about to do right now.
Learn more about how to use email campaigns to further your SEO initiatives.