Anyone who’s trained for a marathon knows these three facts: 1) It’s best to start training ASAP, 2) You can’t run a few 5Ks here and there and expect to conquer the big race, and 3) There are multiple facets to training that help build the endurance needed to go the distance. Marathon training is more than just running a lot every day. You have to gradually build endurance over months to be successful. The same is true for a strong home care SEO strategy.

Marathons are competitions, as is SEO. In fact, 93% of online experiences begin with a search engine, which means if you’re not doing everything you can to get your website found, you can be sure consumers will find your competitors instead. Here are a few other things that SEO has in common with marathons:

The Long Haul
If there’s anything that the old adage, “It’s a marathon, not a sprint” applies to, it’s SEO. The ability to run a marathon doesn’t happen overnight, and neither do SEO results. Most companies want to know how long it will take to see results. While there’s no set answer, at minimum it will take 3-6 months of consistent link acquisition, keyword research and implementation, meta data work, user experience analysis, blogging and content creation, etc. before you start to see the fruits of your labor. Just as all runners respond differently to training, all companies see a different response to their senior care SEO efforts based on the competition in their market. In short, SEO is not a sport of instant gratification.You must be in it for the long haul and willing to evaluate and adjust as you go.

Click here to learn why it pays to go the distance with your SEO strategy.

See Positive Online Reviews RISE with Our New Service


92% of consumers read online reviews, and a star rating is the number one factor used by consumers to judge your business. But, as a busy business owner, how can you encourage more customers to rate your business on an online review site? Enter RISE. RISE is corecubed’s new online reputation management service that helps home care agencies generate more positive customer feedback that is then turned into online reviews to improve your agency’s reputation and enhance search engine optimization for your website. Learn more here.

Run Your Business Better with Market Home Care


Developing better relationships with referral sources often means helping them solve a pressing problem or filling a particular need. Our new Hospice Prognoses Worksheets help you do just that! Improve your home care agency’s relationship with local physicians and increase your referral sources with these helpful worksheets that assist doctors in documenting prognoses for their hospice patients.

Need a marketing partner who can help your home care SEO go the distance? Contact us here for a quote, or call us at 800.370.6580 x1. You can also drop us an email at

Visit to read more about our team and our services, products, and thoughts.

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700 Pole Creasman Road,
Asheville, North Carolina 28806
United States