Ever pack for a weekend excursion only to realize you’ve loaded up practically everything but the kitchen sink? For many of us, it’s in our nature to consider all the what-ifs and over pack. Just as we may over prepare for a short trip, we also tend to stuff too much information into our websites.
In our work, we see too many home care websites that are “kitchen sinking it,” or trying to say and do too much, and it ends up overwhelming the site visitor who is already overwhelmed as it is. Instead, it’s important to consider the psychological journey of senior care buyers and tailor your website to create a reassuring, calming, and positive experience for the user while also encouraging him or her to call your agency to learn more.
Make Your Website Home Care Buyer-Friendly
The web has become the place that members of all generations turn to get information. The results of the 2015 Private Duty Benchmarking Study show that 40.5% of leading home care providers rated web sources as their top consumer marketing source. And those numbers continue to grow each year. As more seniors and baby boomers turn to the web to research their home care options, creating a website that is comforting, accessible and user-friendly, as opposed to throwing every bit of information you have at them, is key to gaining their business.
Click here to learn how agencies can make their websites more home care buyer-friendly.