The HCAOA Annual Leadership Conference is September 27-30, 2015 and guess who will be there? That’s right, the corecubed team will be rocking the HCAOA conference once again this year, and we’re hoping to see you there!
This year’s conference is being held in Washington, DC, where our country’s founders worked, and, appropriately, the founder of home care marketing – our own Merrily Orsini – will be presenting at the conference. Her presentation, entitled “The Psychology of Home Care Buyers & Referrers: Why Content Marketing Works Wonders” will cover how the psychological buying path of a person seeking in-home care services for a loved one is far different from the psychology of someone wanting to purchase dry cleaning, window washing, landscaping, and so on.
Orsini will also discuss the different psychological processes at play for those professionals who refer in-home care services to their clients. This session will detail the typical buying journey of the home care consumer, as well as explore the psychology behind why professionals refer certain home care agencies over others. Attendees will learn how to engage consumers and referrers at each stage of the buying journey to win their confidence and the sale with proven content marketing techniques.
Don’t miss Merrily’s presentation on September, 29, 2015, from 9:00-10:30 AM.
Learn more about the HCAOA Conference and find out how to register here.