Creating and maintaining rock-solid relationships with referral sources should be an integral part of any home care agency’s marketing strategy. Physicians, hospital discharge planners, skilled nursing facilities, home health agencies, pharmacists, nurse case managers, and trust officers are some of the best referral targets for home care agencies, but how do you build successful connections with key contacts at these organizations? Hint: it’s all about trust.

Form a Firm Foundation
Like you, the majority of your referral partners are busier than ever. Consider a day in the life of a physician, for example. Many doctors see a new patient every 11 to 15 minutes, leaving them little time to discuss important behavioral changes with their older patients, let alone how your agency can be of service to them. When an in-road with a referral source presents itself, your main goal should be to show how your agency can make their job easier by solving their clients’ problems and addressing their needs in a timely, professional manner.

Additionally, the way in which you present your agency goes a long way toward building a sense of trust with referral sources. A black and white flyer printed on your office copier sends the message that your agency doesn’t pay attention to detail and quality, and therefore, isn’t professional. Always bringing the same thing – like your brochure or business card – doesn’t help anyone either, and can leave the impression that you care more about selling than advocating for referral partners and their clients.

Conversely, when you bring informational materials that are expertly designed, concisely well-written, and that provide educational information of value to the referral partner’s clients or patients, you position yourself as an expert resource who they will grow to trust and welcome. The materials you present should also contain all of your pertinent contact information so that when they are ready to refer to you, it’s a simple, convenient, and professional process.

Learn how your agency can become a trusted advisor to referral sources and build a strong referral base.

Join Us For Our Next Home Care Marketing Webcast!


Date: April 15, 2015
Time: 12:00 – 1:00 PM EDT
Register Now!

Digital marketing has taken a #1 spot in how people (consumers and referral sources alike) are finding home care agencies. Discover the latest tactics based on current algorithms that work best. Find out how changing content on a regular basis on the agency website, using social media effectively, and paying attention to on-page calls to action assist in the rise in rankings on search engines.

Merrily Orsini, MSSW, expert home care marketing strategist, Marissa Snook, SEO diva, and Amy Selle, aging care marketing specialist will discuss the ever-changing strategies for getting a website ranked with organic SEO. They will show you what is now important, and what to do to make a difference in search engine rankings.

Join us April 15th for this free webcast and see if you start to think differently about how to go to market for your home care agency.

Click here to register today.

After registering you will receive a confirmation email containing information about joining the webcast. Also, see all of corecubed’s upcoming and past webcasts on our events page.

Check Out the New MOST!


Aging care marketing has always been our sweet spot, and now our award-winning MOST home care marketing program has a new look to emphasize our niche and showcase our skills! Check out the new MOST website where you’ll learn how our team of aging care marketing experts can help your agency cook up a recipe for success and solve your marketing, sales, and recruitment problems so you can focus on what you do best – caring for your clients!

What’s New on the corecubed Blog?


How Do Colors Color Your Marketing?

Successfully branding and marketing a home care agency requires careful thought, but have you thought about how color affects your brand? Find out the role color plays in your marketing here.


How to Work with a Marketing Agency and Get the Best Results

How can you work in harmony with a marketing agency to get the best results? Find out on the corecubed blog.

Need some help building a strong referral base? corecubed‘s team of aging care marketing experts can help you differentiate your brand from the competition and generate content that leads consumers and referrers to your agency. Contact us here for a quote, or call us at 800.370.6580 x1. You can also drop us an email at

Visit to read more about our team and our services, products, and thoughts.

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