Social media is a powerful marketing tool with instant reach that businesses have never before experienced in the history of advertising. In our last newsletter, we explored the role that social media plays in SEO strategy. However, the influence of social networking sites like Facebook, Twitter, LinkedIn, and Google+ extends far beyond the impact it has on your search returns. In fact, social media can profoundly affect your company’s online reputation in good ways – or bad ones.

Social networking has grown beyond helping old friends stay in touch to closing the gap between customers and the companies with whom they do business. Social media helps companies reach out to customers and communicate with them on a more personal level. Additionally, more people now look online before purchasing, with a whopping 92% trusting reviews of a business from other consumers. Today, there’s no better place for consumers to find honest reviews of companies than on social media.

Learn how to effectively manage your social media accounts and enhance your online reputation here.

Learn How Social Signals Can Improve Your Agency’s SEO in Our Upcoming Webcast!

Date: June 24, 2015
Time: 12:00 – 1:00 PM EDT
Register Now!

Social media marketing too often takes a back seat among home care agencies’ marketing plans, but did you know that social signals play an important part in an SEO (organic search engine optimization) strategy? Done correctly and effectively, they can help those who are searching for options for care find the solutions they need, and they are a great way to educate and showcase how home care can be that solution.

Find out how using social media effectively assists in the rise in rankings on search engines. Join us June 24th for this FREE webcast and see if you start to think differently about how to go to market for your home care agency.

Click here to register today.

After registering you will receive a confirmation email containing information about joining the webcast. Also, see all of corecubed’s upcoming and past webcasts on our events page.

In Memory of Our Home Care Colleague Suzanne McNeely

It is with deep sorrow that we announce the passing of Suzanne McNeely. On May 16, 2015, Suzanne lost her courageous battle with cancer. Suzanne founded Senior Planning Services in 1989, as a geriatric care management agency, because she had a vision and saw a great need for a service that supported the interests of the senior population. A social worker by background, Suzanne received her Masters Degree in Social Work from St. Louis University.

Suzanne was passionate about her elder care work and earned many certifications, including Certified Geriatric Care Manager, California Licensed Professional Fiduciary and National Certified Guardian. In addition, Suzanne won many awards, including the Spirit of Business Award for Best Woman Owned Company in 2009, Champion of Health Care Award in 2012, Community Business of the Year in 2012 and the Spirit of Entrepreneurship Award in 2014. Suzanne also served on several boards, including the Scholarship Foundation of Santa Barbara, the Alzheimer’s Association, and the Friendship Center, and she was an active member of the National Association of Women Business Owners.

Through Suzanne’s positive energy, compassion, and brilliant sense of humor, she touched many people’s lives. Although her light has gone out in this world, her legacy will be forever remembered by the many whose lives she made a little bit brighter.

What’s New at Market Home Care?

Client Fact Sheet

Your home care clients’ health and safety is of the utmost importance, so make certain all their pertinent information is easily accessible and all in once place. This handy Client Fact Sheet helps caregivers know immediately what a client’s disaster plan is, who to contact in the event of an emergency, special health considerations, and more.

Medication Schedule

Many older adults take multiple prescription medications each day, and proper medication compliance is vital to clients’ overall health and well being. Market Home Care’s Medication Schedule form makes keeping track of medications, dosage information, doctors’ notes, side effects, and more simple and convenient.

Need a marketing partner who can help you maintain a stellar reputation online? corecubed‘s team of aging care marketing experts can help you differentiate your brand from the competition and generate content that leads consumers and referrers to your agency. Contact us here for a quote, or call us at 800.370.6580 x1. You can also drop us an email at info@corecubed.com.

Visit corecubed.com to read more about our team and our services, products, and thoughts.